Challenges and opportunities in the evolving SaaS industry with AI integration --- Send in a voice message: https://podcasters.spotify.com/pod/show/pinmeto/message ..read more

Johan breaks down the unique challenges in the market, talks how cultural diversity drives unique customer behavior and how that affects SaaS companies’ growth in the EU. We also touched upon how AI gives SaaS products an opportunity to enhance customer experience, use efficiency and more. Our discussion also goes into Johan's strategic investment in PinMeTo, spotlighting his reasons for backing the company, including its "strong leadership" and the particularly "sticky product" that holds customers close. To hear the full conversation, search for "The PinMeTo Podcast" on your favorite podcast ..read more

Welcome to our Meet the Investors series! In this episode, we're thrilled to introduce you to Sami Niemi, a tech enthusiast, visionary investor, and co-founder of Scalado, a trailblazing mobile imaging software company. Sami's journey in the tech world started with a fascination for the capabilities of computers to express things visually. This early passion, which began with coding demos on a Commodore 64, eventually led to the establishment of Scalado in 2000. Scalado rapidly became a global leader in mobile imaging software, with more than 1 billion licenses sold worldwide. Sami's innovativ ..read more

Join our insightful webinar, where Bernardo Candeias, the Communications Manager at PinMeTo, and Astghik Nikoghosyan, our SEO Expert, dive deep into the world of keywords and introduce the innovative new Keywords feature on the PinMeTo platform. Discover the importance of keywords in the digital landscape, how measuring keywords can optimize your SEO efforts, and how the new Keyword Insights feature can help identify trends, enhance local SEO strategies, and track performance. Enhance your understanding of searcher intent and optimize your online presence with this powerful new tool. Don't mis ..read more

Guest for this episode is Mark Bealin, founder and principal of SearchLab - one of the most well known agencies in the US, specialized on Local SEO. He's also the host of the video series "Suds & Search". In this episode, we talk about some hot topics in Local SEO. What is the difference between Local SEO vs. "regular" SEO? Why do you need strategic Local SEO? What framework do you need for success in local search? How do you optimize your Google My Business and what are companies usually missing out on? Which is the number one driver for traffic to your website? Welcome to our 16th episod ..read more

Guest for this episode is Jason Barnard, or as the internet calls him; "the Brand SERP Guy". Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. At this episode we addressed the topic of local search and how it correlates (or not) with the rest of the ecosystem for search. A very interesting interview, or as Jason put it; "It was a groovy conversation!" Welcome to our 15th episode, hope you enjoy it! / Erik Andersson, PinMeTo ..read more

Interview with Clarissa Filius, Sr SEO Specialist and Local SEO Lead at Booming in the Netherlands. Clarissa is a well known name in the Local SEO community and give us her hot take on how and why Local SEO is important for all retailers. In this episode you'll get to know Clarissa and her project with starting the first Local SEO school in the Netherland, as well as her take on what you should be focusing on in Local SEO in 2021. Check out the full episode to get Clarissa's best "bang for the buck" tips to optimize your Local SEO.  ..read more

What does a Strategic Multi-Channel eCommerce Consultant think about Location Marketing? Michael talk about strong tech partners, personalized content and the importance of communicating with your audience in the right channels.  ..read more

In this special live session of the pod, a panel of experts from GroupM explained how retailers and other multi-location brands should create & execute their local strategies, focusing on 5 areas that are key for location marketing success. This is the third and final part of our series collaborating with GroupM, one of the world's largest digital media agencies. Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering ..read more

In the second episode of our 3-part series on location marketing with GroupM, Technology Strategist Zahra Alikahi talks about the challenges in the adaptation phase for companies starting with new tech tools. Join the live session with GroupM on 8 April to hear how to implement location marketing strategies and participate in a Q & A  with the experts: https://www.pinmeto.com/groupm-webinar-signup Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other ..read more