In this episode of The Dealer Playbook, host Michael welcomes Ali Reda, the world's top-performing car sales professional. Yes, you read that right! Instead of a traditional interview format, Michael presents exclusive audio from a monthly office hours call for clients only, featuring Ali Reda and other dealers asking him questions. Is selling 100 cars a month still possible? In today's digital age, it can be easy to get caught up in the hype of lead generation and social media ads, but the truth is, selling cars is still very much a people business. Building relationships within your communit ..read more

Ted Lam is the Founder and CEO of AITHR Automotive Intelligence. Ted has a wealth of experience in the industry, including a background in the non-prime market  and a fascinating story about why he decided to build a software for dealers. In this episode we're taking a different angle on the topic of non-prime conversations. We're going to talk about how to create a prime experience for subprime customers in your dealership. It's important to remember that subprime customers are not archaic, and they deserve the same level of service as any other customer. One way to do this is to empower ..read more

Elise Kephart, founder of The Elise Kephart Experience, a leading training company in the automotive industry. Elise Kephart or maybe you know her as "The YouTube Diva" is a five-time guest on the show and master of BDC lead follow up. In today’s episode we discuss the buzz around artificial intelligence and its potential impact on the job market. Elise believes that AI should be seen as an enhancement rather than a replacement for human labor. She notes that while machines can perform certain tasks faster and more efficiently, they will never be able to replace the personal touch and emotion ..read more

? Subscribe on Apple: https://dpb.fm/apple ? Subscribe on Spotify: https://dpb.fm/spotify ? All our links: https://dpb.fm/play As we approach the end of 2022, it's important to reflect on the events of the past year and look towards the future. This year has certainly been a rollercoaster, with the ongoing pandemic, economic challenges, and various other obstacles. However, it's also been a year of resilience, innovation, and adaptability for many in the retail automotive industry. In this episode we'll be discussing the events of the past year and how they've impacted the automotive industry ..read more

? Subscribe on Apple: https://dpb.fm/apple ? Subscribe on Spotify: https://dpb.fm/spotify ? All our links: https://dpb.fm/play Mike Svoboda is the GM of Buchanan Automotive and Buchanan Auto Park in Waynesboro, PA. In a town of just over 10,000 people, Mike has taken his dealerships from being average to being the best in their area and region in sales. Mike uses a combination of his marketing strategies and forward-thinking to keep his stores on the cutting edge. Pushing his team to continually strive for more, Mike has taken his insights from the automotive world and brought them to his stor ..read more

? Subscribe on Apple: https://dpb.fm/apple ? Subscribe on Spotify: https://dpb.fm/spotify ? All our links: https://dpb.fm/play Carol Marshall is the Chief Operations Officer at ActivEngage, Inc., an innovative leader with expertise in building teams and developing the very best collaborative environments. Carol has extensive experience in the automotive and contact centre environments, and her strategic vision and analytical skills have proven to drive results while creating trust and passionate team members in a culture of accountability. A great customer experience requires a human touch. Gr ..read more

? Subscribe on Apple: https://dpb.fm/apple ? Subscribe on Spotify: https://dpb.fm/spotify  ? All our links: https://dpb.fm/play Colby Joyner is Vice President of Sales at Konect.ai, a lead management system that is primarily housed and geared around artificial intelligence (AI) and a leader in automotive artificial intelligence. Their mission is to maximize conversion rates and profits for dealers with faster and more efficient AI engagement. It's all very cool! Colby Joyner has worked in the auto industry, the Air Force, as an air traffic controller, a massage therapist, and then as a de ..read more

? Subscribe on Apple: https://dpb.fm/apple ? Subscribe on Spotify: https://dpb.fm/spotify ? All our links: https://dpb.fm/play Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. He is also the host of the “You’re in Charge – Conversations That Spark Change” podcast. Co-author of two books including Selling Cars in the Digital Age and The Power of Connected Ma ..read more

Nathan Hays is a car sales professional who has risen to the game's highest level by building local community relationships. His popular hashtag, #AskForNate has become a staple among his clients and has helped generate new car sales opportunities through repeat and referrals. In this episode, Nathan shares his story of how he joined the auto industry as we also discuss if Selling Cars is Still Worth It in 2023. Nathan begins the episode by explaining how he stayed focused the last couple of years during the uncertain pandemic period "My thought process was, I have to sell cars now, but I also ..read more

? Subscribe on Apple: https://dpb.fm/apple ? Subscribe on Spotify: https://dpb.fm/spotify ? All our links: https://dpb.fm/play Ben is the CEO and founder of Autogenous, a community of high-growth dealership marketing specialists that identifies challenges and creates innovative technologies to solve them. Ben has worked at some of the most prominent firms in our industry, including Prodigy (now Upstart), Clarivoy, and Dealer Inspire. He has over a decade of experience in the automobile industry and has assisted thousands of dealerships in maximizing their sales efforts by streamlining the coor ..read more