Highlights From Episode 10 - The SEO Mad Scientist: The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance. A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content structure and headings. The findings emphasize actionable insights and tips, including optimizing content beyond competitor metrics, understanding the importance of orga ..read more

Highlights From Episode 9 - The SEO Mad Scientist: Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization. He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results. Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance. Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/ ? Explo ..read more

Highlights From Episode 8 - The SEO Mad Scientist: The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility.  They explore the crucial correlation between on-page content and off-page signals, emphasizing the importance of aligning these elements for improved SEO performance.  The discussion on soundproofing services within the context of insulation provides valuable insights into the nuanced relationship between keywords, services offered, and searc ..read more

Highlights From Episode 7 - The SEO Mad Scientist: The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test. They revealed the significant impact of keyword-rich headings on local rankings and map rankings. Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness. ? Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ ?️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed: On-Page S ..read more

Highlights From Episode 6 - The SEO Mad Scientist: As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles. They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references. Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the pot ..read more

Highlights From Episode 5 - The SEO Mad Scientist: Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility. They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings. They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques. SEO D ..read more

Highlights From Episode 4 - The SEO Mad Scientist: In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running. They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences. They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance. SEO Discussion Mike Milas + Sophie Allen + Alex ..read more

Highlights From The Episode: In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies. They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer. Tune in to discover actionable strategies for leveraging mini networks to achieve significant improvements in keyword rankings and overall search engine visibility. SEO Discussion with Alex: 00:00 Introduction 00:50 What are Mini Networks? 04:02 Benefits of Mini Networks 06:03 Te ..read more

Highlights From The Episode: In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies. They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance. Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing. SEO Discussion with Sophie and Alex: 00:00 Introduction 02:33 New testing library launching soon 03:57 Google changes metadata pra ..read more

Highlights From The Episode: As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results. They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience. They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests. Understanding interlinking and anchor text, they emphasized, is crucial for effective SEO. SEO Discussion: 00:00 Introduction 02:20 Updates on Dashboard and Tools 04:45 Press Test Review 14:45 Testing YouTube Videos for ..read more