Highlights From Episode 6 - The SEO Mad Scientist: As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles. They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references. Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the pot ..read more

Highlights From Episode 5 - The SEO Mad Scientist: Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility. They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings. They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques. SEO D ..read more

Highlights From Episode 4 - The SEO Mad Scientist: In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running. They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences. They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance. SEO Discussion Mike Milas + Sophie Allen + Alex ..read more

Highlights From The Episode: In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies. They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer. Tune in to discover actionable strategies for leveraging mini networks to achieve significant improvements in keyword rankings and overall search engine visibility. SEO Discussion with Alex: 00:00 Introduction 00:50 What are Mini Networks? 04:02 Benefits of Mini Networks 06:03 Te ..read more

Highlights From The Episode: In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies. They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance. Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing. SEO Discussion with Sophie and Alex: 00:00 Introduction 02:33 New testing library launching soon 03:57 Google changes metadata pra ..read more

Highlights From The Episode: As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results. They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience. They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests. Understanding interlinking and anchor text, they emphasized, is crucial for effective SEO. SEO Discussion: 00:00 Introduction 02:20 Updates on Dashboard and Tools 04:45 Press Test Review 14:45 Testing YouTube Videos for ..read more

Highlights From The Episode: Mike, Sophie, and Alex delve into various SEO tests we have conducted, including: Local proximity test YouTube strategy for local rankings Anchor text of local for geographical relevance They also discuss advanced techniques such as: Domain authority stacking Entity stacking Use of terms like link wheels and broken link wheels. They show the importance of defining terms in SEO and the relevance of different contexts. SEO Discussion: 0:00 Introduction 03:08 Cross linking and Google stacking tests in the Local Proximity Test 09:29 Testing the Anchor Text of Local f ..read more

Highlights From The Episode: Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications. Explore the impact of AI on search and Google's future moves, while tackling the smart home privacy debate. Question Google's tech trajectory and embrace the importance of taking shots and learning from failure. SEO Discussion: 00:00 Introduction 02:08 Tiered discounts coming back to APP 06:15 Upcoming Valentine's Day Sale  09:32 Better campaign recommendations with our new tool 17:35 Training plan updates for 2024 21:04 Google’s A ..read more

Highlights From The Episode: Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset. Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results. Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry. SEO Discussion: 0:00 Introduction 01:10 Mindset in SEO 04:14 Dashboard developments with the Algomatic & Free APP Level 10:01 Content and On-Page vs. Links SEO Test 14:02 Click to Call Button Redesign in Search Results 18:09 Google Testing Snippets for ..read more

In episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new features to the dashboard with a big update on the horizon - overlaying algo updates, product purchases, and custom annotations over Google Search Console data. Mike then discusses his recent deep dive into our Custom Signals test, the impact of citations on local rankings, and interesting insights we plan to test in the future. They also explore the new free APP level launching soon ..read more