Tip of the Week Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/ Mike’s Links SERP Alert - Profile on click of Pack on Twitterhttps://twitter.com/serpalerts/status/1661545627707408384?s=12&t=o-uoEcZmsD3rULHUqaXUFA Stefan Somborac on Twitterhttps://twitter.com/stefansomborac/status/1660787775644336130?s=12&t=o-uoEcZmsD3rULHUqaXUFA Guidelines for your business showcase video - Google Business Profile Helphttps://support.google.com/business/answer/13568959 Google Rich Results Test Tool Gains Brings Back Code Buttonhttps ..read more

Tip of the Week Google I/O Recap & Discussion https://www.youtube.com/live/cNfINi5CNbY?feature=share Mike’s Links Business Formation Statistics - Monthly Interactive Visualizationshttps://www.census.gov/econ/bfs/visualizations/interactivegraphs.html New ways AI is making Maps more immersivehttps://blog.google/products/maps/google-maps-updates-io-2023/ Darren Shaw & Stefan Somborac - Changing (and spamming?) business names in other languages on Twitterhttps://twitter.com/darrenshaw_/status/1655700805054500865?s=12&t=o-uoEcZmsD3rULHUqaXUFA Issues adding images to a business profil ..read more

Tip of the Week: “Google Selective Link Priority” https://zyppy.com/seo/internal-links/selective-link-priority/ Mike’s Links: How Google’s Selective Link Priority Impacts SEO – 2023 Experiments https://zyppy.com/seo/internal-links/selective-link-priority/ How did the March 2023 Core Algorithm Update Impact Local Rankings? https://localsearchforum.com/threads/how-did-the-march-2023-core-algorithm-update-impact-local-rankings.60123/ Bard’s Local SEO: Implications for businesses https://www.youtube.com/watch?v=tfrOmKco_rI Unpacking OLAs: The Pros and Cons of Google’s New Ad Type for Local Busi ..read more

Tip of the Week 10 New Healthcare Verticals Added to Google Local Service Ads (LSAs) - Matt Casady https://localu.org/local-service-ads-healthcare/ Greg’s Links "I have a content strategy" - Ross Simmonds - https://twitter.com/TheCoolestCool/status/1643674115591512070 Carrie’s Links Unlocking the Secrets of Google Business Profile Performance: Query Insights - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/unlocking-the-secrets-of-gbp-query-insights/ animated display when clicking on the 3-pack - spotted by Stefan Somborac -https://twitter.com/StefanSomborac/status/1644 ..read more

Tip of the Week How to Create Unique and Helpful Service Area Pages for Local Businesses - Elizabeth Rule - Sterling Sky Inc - https://www.sterlingsky.ca/how-to-create-unique-and-helpful-service-area-pages-for-local-businesses/ Erin’s Links Google Business Profile Services Displays Incorrect Pricing (Sometimes Free)  - Barry Schwartz via Sukh & Carrie @ Sterling Sky - https://www.seroundtable.com/google-business-profile-services-incorrect-pricing-35080.html Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. - https://searc ..read more

Tip of the Week Be sure to pay attention to Chris’ segment on updating favicons, site names, etc so your mobile visibility doesnt suffer: Google rolled out new site names, favicon and sponsored label on desktop search - SearchEngineLand - https://searchengineland.com/google-rolled-out-new-site-names-favicon-and-sponsored-label-on-desktop-search-394084 Chris’ Links TikTok enters the search ad market, challenging Google and Microsoft - https://searchengineland.com/tiktok-enters-the-search-ad-market-challenging-google-and-microsoft-394121 Elementor WordPress Contact Form Plugin Vulnerability E ..read more

Tip of the Week Mike Blumenthal’s Twitter Thread on a Step-by-Step Guide to Fighting Fake Google Review Attacks https://www.nearmedia.co/how-to-fight-a-fake-google-review-attack/ Mike’s Links Step-by-Step Guide to Fighting Fake Google Review Attacks https://www.nearmedia.co/how-to-fight-a-fake-google-review-attack/ Mike Blumenthal on Twitter: Summary of Guide to Fighting Fake reviews https://twitter.com/mblumenthal/status/1631390248667062281 How WIRED Will Use Generative AI Tools https://www.wired.com/story/how-wired-will-use-generative-ai-tools/ Jennifer Slegg on Twitter: Finding ChatGPT g ..read more

Tip of the Week Overlooked and Underrated Tactics for Local SEO Success - BrightLocal https://www.brightlocal.com/learn/overlooked-and-underrated-tactics/ (photos, reviews, traditional SEO factors, category changes, Q&A, etc. Thanks to @JoyanneHawkins @BubblesUp @clairecarlile @ColanNielsen @GregGifford @imcrystalhorton @Plotboilers (amongst others) for sharing! And if you still have a little time - register for this:  Aaron Weiche Webinar – February 15, 2023, at 12 ET – The Need for Leads https://bit.ly/3HbqmuE Mike’s Links TikTok is driving an offline lift in sales for some ..read more

Tip of the Week - The Importance of Optimizing for Cost Keywords [Case Study] - https://www.sterlingsky.ca/cost-keywords/  TL;DR: Google LOVES numbers so including them on your site increases your chances of ranking higher. Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions. Your competitors are likely already doing this and reaping the benefits, so you should too! Chris’ Links Happy 15th birthday to Google Maps, the company's second most important product  (3 yr old article) https://searchengineland.com/happy-15th-birthday-to-google-map ..read more

Tip of the Week - HOW MULTI-LOCATION BRANDS CAN LEVERAGE APPLE BUSINESS CONNECT (FORMERLY APPLE MAPS CONNECT) https://localu.org/apple-business-connect-multi-locations/  Joy’s Links Leaked Yandex Ranking Factorshttps://twitter.com/alex_buraks/status/1619370810959093760 Apple Business Connect for Multi Location Businesses - Krystal Taing https://localu.org/apple-business-connect-multi-locations/ Post Insights Being Deprecated - Local Search Forum https://localsearchforum.com/threads/is-anyone-not-seeing-google-posts-insights-data.59785/ Adding Videos to Reviews - Sterling Skyhttps://www ..read more