The Portrayal of Greenland: A visual Analysis of itis Digital Storytelling. TSHS-0073
The Social Hotelier
by Sam-Erik Ruttmann
4d ago
Summary This is Ep.02 of my discussion with Dr. Francesc Fuste-Forne, University of Girona, Catalonia. The Ep. 01 ¨How Instagram & TikTok are rewriting the rules of Gastronomy and Travel Marketing. TSHS-0072 is available for your listening pleasure. The conversation explores Greenland’s digital storytelling emphasizes its environmental factors and the unique culture within nature. Dr. Francesc Fuste-Forne recommended that Hospitality professionals should strive to balance high-tech and high-touch experiences and create narratives that evoke identity and engage with customers. The conversat ..read more
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How Instagram & TikTok are rewriting the rules of Gastronomy and Travel Marketing. TSHS-0072
The Social Hotelier
by Sam-Erik Ruttmann
1w ago
Summary In the conversation with Dr. Francesc Fuste’ Forne’, University of Girona, Catalonia, we explore the role of social media in promoting luxury gastronomy in Abu Dhabi, and the challenges faced by bakeries in Catalonia during the pandemic. The chapters cover topics such as, the balance between authenticity and aesthetics in luxury gastronomy, user-generated content’s influence, social media marketing trends, and the underutilization of short-form videos. The conversation concludes with recommendations for enhancing storytelling techniques. Takeaways • Social media platforms like Instagra ..read more
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The Power of Storytelling & Mental Health Innovation – discussion with Daniel Hettwer. TSHS-0070
The Social Hotelier
by Sam-Erik Ruttmann
1M ago
The Power of Storytelling & Mental Health Innovation – discussion with Daniel Hettwer. TSHS-0070 In this episode, we’re thrilled to bring you a fascinating conversation with Daniel Hettwer, an innovator venturing into the mental health sphere with creative technological solutions. As our conversation unfolds, Daniel Hettwer delves into the compelling world of immersive experiences designed to save lives through awareness. He critically addresses the current trend of ‘well-washing’ and emphasizes the value of scientifically proven methods over expensive wellness fads. Offering actionable ad ..read more
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Unveiling Authenticity with Aradhana Khowala. TSHS-0069
The Social Hotelier
by Sam-Erik Ruttmann
1M ago
 Unveiling Authenticity with Aradhana Khowala Welcome to Episode TSHS-0069 of our podcast series, where we dive into profound conversations with influential personalities shaping our world today. In this episode, we’re honored to have Aradhana Khowala, an inspiring figure in the fields of entrepreneurship, hospitality, and innovation. We discuss an array of topics, ranging from embracing vulnerability to the implications of artificial intelligence on modern industries. Join us as we delve into the intricate landscape of balancing personal growth, emotional authenticity, and societal expec ..read more
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Paul Williams: Unleashing the Entrepreneurial Spirit In Dubai. TSHS-0068
The Social Hotelier
by Sam-Erik Ruttmann
2M ago
Paul Williams: Unleashing the Entrepreneurial Spirit In Dubai Once in a while, you’ll stumble upon a force of nature – an individual whose entrepreneurial passion and cunning innovation reshape their field, embodying the spirit of self-belief and soaring over adversity. One such person is Paul Williams, the CEO of Spearhead Creativity. In a recent, highly engaging conversation, Paul shared a narrative marked by entrepreneurship, strategic branding, AI tech usage, and a sprinkle of jazz bars! He champions the notion of self-belief in the face of ‘haters’ and doubts. Few things parallel Paul’s c ..read more
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The Art of Shaping Ideas and Brands – discussion with Mike Munt, Creative Director Apogii. TSHS- 0066
The Social Hotelier
by Sam-Erik Ruttmann
3M ago
 The Art of Shaping Ideas and Brands – Mike Munt, Creative Director Apogii Listen in as brand and design expert, Mike Munt, shares invaluable insights about his personal experiences and techniques to successfully shape the ideas and brands in this engaging podcast. He beautifully likens brands to books, emphasizing the delicate dance of visual design and written narrative to truly capture an audience’s imagination. From discussing the elements of a cohesive visual language, like shape, color, and imagery, to the importance of written communication to express a brand’s unique voice and val ..read more
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The Roller Coaster Ride: What aspiring Entrepreneurs need to prepare for – Chris Nader. TSHS-0064
The Social Hotelier
by Sam-Erik Ruttmann
4M ago
The Roller Coaster Ride: What aspiring Entrepreneurs need to prepare for – Chris Nader. TSHS-0064 Chris Nader, CO-founder, of ENVI lodges talks about his background growing up in a family of hoteliers and his early exposure to the hospitality industry working at his family’s beach club at a young age. He later got a hospitality MBA from EHL, and worked with various hotel brands before deciding during the pandemic in 2020 to launch his own sustainable hospitality company focused on luxury eco-lodges. He co-founded ENVI Lodges intending to create a global brand of lodges immersed in nature that ..read more
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We’ve all heard about how social media has changed the world. But what does that look like for hotels and hospitality? TSHS-0063
The Social Hotelier
by Sam-Erik Ruttmann
4M ago
In this episode, Ted Rubin @tedrubin—a leading Social Media Marketing Strategist, who has been on digital media since 1997—shares his perspective on how hotels and small businesses can use social media to create real relationships with their customers. Ted starts by explaining what inspired him to write his latest book, Return on Relationship: How Social Media Has Changed Customer Service. He then goes on to discuss how hotel staff can use data from their guests in order to deliver better customer service experiences. In addition, Ted speaks about the future of social media in this day and age ..read more
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Designing for next-generation luxury customers. TSHS -0062
The Social Hotelier
by Sam-Erik Ruttmann
5M ago
Designing for next-generation luxury customers. In this fascinating episode, we explore the changing landscape of luxury experiences with my guest Kristoff d’Oria di Cirie, Experiential Creative director and co-founder of Insogni Studio. Kristoff shares his insights on how the next generation of luxury customers value experiences over material possessions, and how brands can create meaningful and memorable experiences for their customers. Kristoff further explores the concept of sleep in hotel rooms and the lack of attention given to providing the best sleeping environment for guests. From lig ..read more
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Robin Woodhead: From Childhood Travels to Antarctic Trailblazer. TSHS – 0061
The Social Hotelier
by Sam-Erik Ruttmann
5M ago
Join host Sam Erik as he speaks with Robyn Woodhead, who turned childhood travel adventures into a career pioneering luxury polar expeditions. Robin shares how her parents fostered her insatiable curiosity through globe-trotting from a young age.  Hear how a failed Antarctic expedition in her 20s spent stuck in a tent led Robyn to establish  with her husband the world’s first luxury camp in Antarctica’s interior. She reflects on the hard-won lessons from that formative experience which shaped her calling to share the transformative power of Antarctica’s extremes. Learn how Robyn  ..read more
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