On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions. Thanks for listening and shar ..read more

11 ways to improve your ad copy in Google Ads search campaigns: Experiment Undeniable ad copy Ads Organic Social Website Help docs Customer's shoes Test themed responsive ads  Balance human and machine The data (whole account) Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc ..read more

My easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally  3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc ..read more

My easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally  3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc ..read more

The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period. Contact Jason - https://rothmanppc.com/contact/ Follow Jason on Twitter - https://twitter.com/rothmanppc ..read more

Updated phrase match is a really big deal. Why the anger? The decision you have to make. Did you forget who the boss is? About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719 Contact Jason - https://rothmanppc.com/ Newsletter - https://rothmanppc.substack.com/ LinkedIn - https://www.linkedin.com/in/rothmanppc/ Twitter - https://twitter.com/rothmanppc Facebook - https://www.facebook.com/rothmanppc/ Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: ht ..read more

Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Con ..read more

This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410 Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/ Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8 Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ W ..read more

Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn. Thanks for listening, we hope this episode improves your PPC knowledge. Please share the show with friends and colleagues. Do you need help growing your business? We can help! https://rothmanpp ..read more

In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact ..read more