It’s our pleasure to be joined by Gyula Németh co-founder at Chamaileon and EDMdesigner, for this week’s episode.   Today’s topic is one for all the diehard email geeks out there! We’re going into the coding of your emails today and some of the issues you may encounter when creating your campaigns and ensuring they render correctly in all email clients. It’s absolutely critical you make sure that your emails are built correctly so that they are able to do their job and engage your audience. This covers everything from making sure that they display on mobile devices in a different way from ..read more

Hi and welcome to another episode of E-telligence.   Today my fabulous guest, Chloë Thomas from eCommerce MasterPlan, and I are talking about how to make the move from batch and blast to automation heaven specifically for retailers (although of course, its always great to learn from other industry’s so if you’re listening in, stay tuned and there’ll be lots of tips and tricks you can pick up too!)   The days of batch and blast, sending the same thing to everyone are dwindling, and if you want to stay ahead of your competitors and stand out in the inbox, you have to use that knowledge ..read more

Welcome to another episode of E-telligence. Today we’re bringing you a really interesting episode all about AMP and creating interactive email.   It’s my pleasure to be joined by April Mullen to talk about the practical application of AMP into our strategies and how it can help transform the interactions we have with subscribers.   In episode 10 of this podcast, we spoke to Jay Oram from Action Rocket about Interactive email design and he gave some fantastic tips and code to start really digging in to that for your business in our show notes (you can find that at https://e-focusmarke ..read more

For this episode of the E-telligence Masterclass, we’re going to talk about the growing role of Artificial Intelligence (AI) and it’s place in our marketing and  email marketing strategies. And it’s my absolute pleasure to welcome Victoria Peppiat  – Co-founder and COO of Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology. to join me in this discussion today! AI is the buzzword of the moment!   But how many of us actually know what it is and how we can use it in our marketing to improve our results and make better connections with our audienc ..read more

Changing the email marketing status quo – how to win friends and influence people with your email marketing. Today we’re going to talk about changing the status-quo around email marketing and it’s my absolute pleasure to welcome Mark Ash – CEO of Pure360 to join me in this discussion today! Pure360 are the sponsors of the DMA’s most recent reports: the Marketer Tracker (released in March) and the Consumer Tracker (released in January) so we will be referring to some of the stats from those in this episode – if you don’t already have a copy, head over to the Pure360 website and download th ..read more

Today on the E-telligence podcast I wanted to talk about your known data and how you go about collecting and updating it in your business so that you can better get to know your subscribers.   In episode 16 we looked at your data pyramid and conducting a data audit (check it out here: e-focusmarketing.com/etelligence/episode16) and at the base of the pyramid and the foundation to your email marketing data is ‘Known Data’.   Listen in to this episode with Kate Barrett and you’ll learn about…   A quick recap of the five main types of data in your data pyramid, 2 main options for ..read more

For this E-telligence Masterclass all about CRO, it’s my pleasure to welcome Tom Jepson from Footprint Digital as my guest!   CRO stands for Conversion Rate Optimisation it can make a massive difference to not only your email sign up rate but also the overall success of your campaigns and revenue.   Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for our purposes in email marketing, your sign-up forms. And of course, you can use the exact same principles within your email marke ..read more

Hi and welcome to another episode of E-telligence. Today I’m talking about sending the right message to the right person at the right time, through the right channel, by understanding your customer lifecycle.   Listen in with Kate Barrett and discover…   The 5 stages of the customer lifecycle How to treat your customers and prospects differently based on their current needs. (your aims, their key behaviours and examples for each stage) Conducting customer journey mapping for personas   Thanks for listening!   ..read more

Hi and welcome to another episode of E-telligence. Today I wanted to talk about your data!   Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected is imperative to creating a solid email marketing strategy that WORKS! YOU need to take the power in your business and understand your data in order to drive your strategy forward and increase your results.   In this episode, I’ll explore The five main types of data in your data pyramid (there’s a picture on the full show notes online – head to e-focusmarketing.com/ete ..read more

For this episode of our E-telligence Masterclass, It’s my pleasure to welcome Guy Hanson from Validity (Retunr Path) as my guest!   In this episode we’re talking all about uncovering what our subscribers actually want from brands and the email marketing we’re sending – not just what we THINK they want! This conversation has come about not only because Guy was involved in the DMA’s 2020 Consumer Email Tracker Report sponsored by Pure360 (https://www.pure360.com/white-papers/dma-consumer-email-tracker-2020/), but also because this is a topic area that is often overlooked.   Many of us ..read more