We've heard many times that our customers are the heroes of our brand story. But where does our brand fit in the story? Do we have a role to play as the brand and business owners? Of course, we do! In today's episode, we'll explore the 2 types of stories you need to be sharing with your audience and customers for them to see that they can trust you and that you have empathy for them. Authority and empathy are essential for business growth. Want to join the "E-commerce Marketing Made Simple" community? Click here to join and be part of a community of E-commerce business owners who want to suppo ..read more

"So your sales are not growing. What do you think is the problem?" This is the question I ask my clients who ask for help to troubleshoot their sales growth. And 100% of the time, they either answer there must be something wrong with my website or my products. And 99% of the time, the problem is neither. Listen to this episode to find out what are the 2 most common problems that sales growth problems. Want your revenue goal calculator? Click here to get it ..read more

What if I tell you that there’s a way to position your products as the must-have products of your industry? Got your attention, didn’t I? In this episode, I go through a simple 3 question strategy that will help you know how to position your products for high-conversion.  These 3 questions will help you learn how to help your customers visualize how your products fit in their lives and how they’ll improve it.  Don’t forget to join my free community “E-commerce Marketing Made Simple” on Facebook. Just click here to join the cool kids’ club ..read more

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Welcome listener! I am so glad you are with me this week for another great episode on my favorite business topics - email and increasing sales! Today I am walking you through the framework that I have implemented in other companies that were not using email marketing. With this framework and the implementation of email, this company saw incredible growth in their sales and I feel confident that you will see the same results!    Today I am also sharing some really exciting news with you!! My signature program Email Marketing Accelerator is now open! The doors opened on October 27 but ..read more

Welcome back to another episode of the Email Marketing That Scales podcast with me, Lizz Romney. I want to start by saying that I am so grateful that you are here and willing to learn from our time together!    Last week's episode was jam packed with lots of strategy and helpful info on building a conversion funnel for your business - if you missed that, you can check it out here. This week I am going to share some juicy tips on sales cycling and how you can add some fun and flare to your email marketing to better connect with your audience.    We are going to cover ways th ..read more

I am so glad that you are here with me today. I have been thinking about this episode for a long time and I am happy to finally share it with you!    We are talking about building a million dollar product based business. Not a lifetime million dollar business, but a business that continues to produce over a million dollars annually. I know that is the goal for most businesses - generate million dollars per year!    Today’s episode will be in two parts - the first part will be all about my customer conversion funnel for product based businesses and  the second part will ..read more

Welcome to a new episode of the Email Marketing That Scales Podcast! Today, we are talking about how you can accelerate and amplify your social media results with email!  I work with a lot of online businesses and I am often asked: “Why do I need to add on another marketing asset when I am bringing in sales from social media?” Today, I am answering this question and giving you 4 scenarios of how email can accelerate your social media influence!  Inside This Episode:     {2:10} The 4 steps of conversion  {8:13} The Importance of nurturing your customer through email ..read more

Welcome back for another episode of the Email Marketing That Scales Podcast!  As an email marketing coach, I always ask new clients the same question - how do you feel about email marketing? I have found that about 95% of my private clients feel overwhelmed by the thought of even beginning to implement email marketing in their business.    Do you feel overwhelmed by email marketing too? Are you stuck in the loop of wondering what to say in your emails? Do you put off writing emails even though you know it is important for your business growth?    If you answered yes to ..read more