193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your email marketing strategy One segmenting strategy you should implement before Mother’s Day The differences between marketing Mother’s Day in the UK, the US and Canada Email campaign ideas for even the least giftable industries The secret to conversion ..read more

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name for your business Domain value: Andriy and Vira’s insights on pricing  Best advice on validating your brand name  Amazon’s original name and why Bezos discarded it The technical advice for choosing a strong brand name One thing to consider ..read more

191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects zero-party data HiTide vs. ManyChat: similarities and key differences  Tagging as a way to trigger an automation: how it works Examples of automations triggered by tagging The top reasons consumers unsubscribe from SMS Email vs. SMS: the key d ..read more

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here!  You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users  How Disco helps you navigate competition The backstage of Disco’s data collection process How you can leverage Disco to grow your email list Resources Mentioned in This Episode  Did you enjoy this episode? If so, please leave a short review and we wi ..read more

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How big is your retention team? Is the concept of retention different for NGOs? Are there marketing channels where you put more resources than others? How do you leverage email marketing to reach potential donors? How do you grow your email list? Do yo ..read more

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here!  You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying an existing business: pros and cons Getting started: research tips and key considerations Our co-host Vira’s top tips for market research and analysis How Andriy plans to validate his concept Choosing the right eCommerce program: what to c ..read more

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here!  You’ll Learn The key spending category in the UK The role of Amazon for the UK consumers Messenger marketing in the UK: yay or nay One or multiple email accounts for different countries: which i ..read more

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat Flynn Macy's Thanksgiving Day Parade 2023 Intelligent Change - Tools to Positively Change Your Life The Five Minute Journal Two Blind Brothers Pressed Juicery Chubbies Shorts Homage Wheelio - The Original Wheeli ..read more

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR Proven Strategies for Valentine’s Day Success Jones Road Beauty - Clean No-Makeup Makeup Chubbies Shorts - Proper Length Men's Shorts Dignitas Feastable Gmail & Yahoo 2024 Updates / Inactive Google Account Policy Spotify - Web Player: Music fo ..read more

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here!  You’ll Learn The low-hanging-fruit strategy you can’t afford to pass on Creative Valentine’s Day-themed discount strategies  What you can do to stand out How to leverage gamification for better engagement A bonus above-and-beyond strategy to delight your customers  And more! Res ..read more