Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren't these 'marketing things' that happen at checkout? Can you even do cross-selling and upselling with email marketing? Oh yes, you can. And when you use these strategies in the right way in your business, you'll start making loads more sales. So let's find out how, shall we? SOME EPISODE HIGHLIGHTS:  (0:11) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (4:05) What's the difference between cross-selling and upselling? (7:23) How we do cross-selling ..read more

How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns? These are only some of the questions we answer for you today. And we're willing to bet you can't wait to get all the awesome sauce on this. So let's just get into this, shall we? Let's go! SOME EPISODE HIGHLIGHTS:  (0:09) Join our FREE Facebook group. (3:59) How often should you sell in your emails? (7:40) When should you send out an email sales campaign? (12:54) What kind of emails should you include in your ..read more

Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year's, Easter, Mother's Day, Father's Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want!  Yes, indeed it is.  So let's talk about holiday email marketing campaigns. Because you want to do these right.  Ready to find out how to get your subscribers to buy like crazy when you launch your next holiday offer?  SOME EPISODE HIGHLIGHTS:  (0:08) Join our FREE Facebook group. (3:32) Why are holidays a good time for ..read more

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time?  We bet you do.  Let's get into it, then.  SOME EPISODE HIGHLIGHTS:  (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (3:46) Who is Jeri Anderson and what does she do? (7:24) When did Jeri start to use email marketing in her business? (12:59) What were some of the barriers Jeri faced when she started email marketing? (19:41 ..read more

What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way. Because when you get it spot on, it's not as boring as it sounds. Plus, it's no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring more money into your business.  Ready to get all the juicy stuff about this?  Let's go.  SOME EPISODE HIGHLIGHTS:  (0:14) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (4:06) Customer profiling demystified - what exactly is it? (5:19) Is there such a thing as too much segmen ..read more

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone's reacting to this update like it's the big apocalypse of email marketing. But is that true? Let's talk about whether this update does or doesn't affect you, and how you can go about it.  Ready to find out the honest truth about this?  Let's go! SOME EPISODE HIGHLIGHTS:  (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (4:09) The latest Google update - what is it all about? (7:50) Let's talk about your email deliverability. (8:49) Hard bounces an ..read more

Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash. Well, we have the perfect campaign for you. It's called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now. Wanna know more and get your mitts on it? Let's go. SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (2:41) What is the THE best email marketing campaign EVER? (4:08) What is the Paparazzi Flash Sale email campaign? (5:52) What do you need in o ..read more

How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story? Want the Secret Sauce on all this? Let's get it! SOME EPISODE HIGHLIGHTS:  (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (4:39) Why do we need to tell stories in our emails? (6:41) More reasons to tell stories in your emails. (8:31) What if you're in a more serious and 'boring' industry? (10:33) What makes a good em ..read more

Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You're probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But how do you find out? Our guest Melissa Litchfield tells us exactly what metrics we need to look at and what they all mean. Ready to find out? Let's go! SOME EPISODE HIGHLIGHTS:  (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (3:20) Did Meli ..read more

Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you're about to find out exactly what membership retention strategies you can use to retain your members month after month. We know you've worked really hard to get those people in, and we all feel sad when our members decide to cancel. So let's find out what you can do to stop people from ever wanting to leave and how your email marketing can help with that. Let's go! SOME EPISODE HIGHLIGHTS:  (0:21) Join our FREE Facebook Group. (4:05) Why retaining members can fee ..read more