What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't? We're Kennedy and Carrie, and you're about to get a truckload of value from this episode. Guaranteed. Ready to take action and get some awesome results? Let's do this! SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversation? Join our FREE Facebook group.  (1:38) Be a guest expert on other people's podcasts.  (16:00) Speak in other people's memberships and paid groups.  (21:17) Speak at live events.  (29:23) Leverage your ..read more

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter? We're Kennedy and Carrie, and you're about to find out the truth about this... Ready? SOME EPISODE HIGHLIGHTS:  (0:33) Want to carry on with the conversation? Join our FREE Facebook group.  (2:17) Is there a universal 'best time' to send an email?  (6:03) The best time to send an email depends on your email list.  (7:40) Why you shouldn't rely on open rates.  (11:35) The best time to send an email is when yo ..read more

What's the best email marketing platform for your small business? Are some better than others? Will any of them do? Well, we've got some thoughts about all this.  Want to find out?  Let's go.  SOME EPISODE HIGHLIGHTS:  (0:16) Grab our amazing resource Click Tricks totally for FREE! (4:10) The email marketing platform we use and recommend - Keap. (6:10) Platforms that aren't good enough for email marketing. (15:06) Find an email marketing platform that works for you. (17:38) Check out the price! (19:42) The email marketing platforms we recommend. (26:42) Check out The Email ..read more

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how often should you contact people on it?  We answer all these questions and much more... Are you ready to get all the good stuff? Let's go! SOME EPISODE HIGHLIGHTS:  (0:08) Grab our amazing resource Click Tricks totally for FREE! (4:18) Should you have a waitlist for your membership or course? (1 ..read more

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketing campaigns, he saved his business, and his calendar got fully booked for 3 weeks! Want to know how he did that?   Let's find out!  SOME EPISODE HIGHLIGHTS:  (0:15) Join our FREE Facebook group. (3:32) Who is Lucas Reuterstig? (6 ..read more

What is familiarity exposure? Also referred to as mere exposure, there's a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales.  That's right. Become a 'household brand', and more people will buy from you. Want to know how it all works? Let's find out. SOME EPISODE HIGHLIGHTS:  (0:19) Grab our amazing resource Click Tricks totally for FREE! (3:18) What is familiarity exposure? (10:45) Refer to things that your audience is familiar with. (14:45) Always build familiarity with you, your brand, and what you do. (21:19) How ..read more

Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion. Ready to learn how to apply it?  Let's go! SOME EPISODE HIGHLIGHTS:  (0:25)  Grab our amazing resource Click Tricks totally for FREE! (4:21) What is the Rule of One in copywriting? (7:19) Use the same call to action across a whole email campa ..read more

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let's talk about how we are leveraging the power of AI right now in our business. The ways we use AI might surprise you, and it's probably not what you think.  Want to get stuck into it?  Let's go!  SOME EPISODE HIGHLIGHTS:  (0:13)  Grab our amazing resource Click Tricks totally for FREE! (4:08) Why and how we use AI in our business. (11:38) Using the integration between Zoom & Vime ..read more

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns?  If right now you're thinking that Black Friday is far away, just know that this strategy can work for any other holiday or promotion you decide to run throughout the year. It’s something you can rinse and repeat for anything that isn’t a big launch in your business. It doesn't require creating any new content, and if Natalie's story is anything to go by, it'll also be quicker and more profitable th ..read more

What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses? (And yes, we'll talk about AI, but probably in the way you expect us to).  Ready to go?  SOME EPISODE HIGHLIGHTS:  (0:12) Join our FREE Facebook group. (4:57) Let's pay more attention to deliverability and verification. (7:35) The technical bits that are important for validation.  (11:11) We need to focus on engagement with our list.  (13:30) Put more emphasis on converting your s ..read more