The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout. In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and personal life. James shares his experiences in managing a successful ecommerce business, his journey from selling fabric online to building a thriving Shopify store, and the challenges he faced along the way. Listen and learn in this episode! Key ..read more

Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live. In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering valuable advice for leveraging TikTok Shop Live to drive business success. Listen and learn in this epi ..read more

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces. In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketi ..read more

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing.  Listen and learn in this episode! Key takeaways from this episode: The potential of influencer partnerships to drive sales through tailored website mode ..read more

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing.  Listen and learn in this episode! Key takeaways from this episode: The potential of influencer partnerships to drive sales through tailored website mode ..read more

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections.  In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription ..read more

Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts.  Listen and learn in this episode! Key takeaways from this episode: Understanding the potential impact of Me ..read more

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution. In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building.  Listen and learn in th ..read more

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights. In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure. Listen and learn in this episode! Key takeaways from this episode: Speed is ..read more

Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence. In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into this once-in-a-li ..read more