Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
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Do you want to know how today's best eCommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.
After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.
Stoic Yeti's website: https://www.stoicyeti.com ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
Bamboo Ave: https://bambooave.com/
Vybe Interior: https://vybeinterior.com ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
Rush App: https://www.rush.app/
Kiro on Twitter: https://mobile.twitter.com/heykiro
Kiro on Linked In: https://www.linkedin.com/in/heykiro ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
Deb on Twitter: https://twitter.com/DebMecca
Deb on Linked In: https://www.linkedin.com/in/debmecca/
SHOW HIGHLIGHTS:
03:29 How Deb manages the workflow and productivity for 10 apps
10:53 The channel mix that works for acquiring new customers
14:47 How to address negative reviews on the App Store
19:09 The opportunities that Deb sees for new app ideas ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
Optimonk: https://www.optimonk.com/
Eric on Linked In: https://www.linkedin.com/in/ericmelchor
Eric on Twitter: https://twitter.com/melchor_eric ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
BILLY Footwear: https://billyfootwear.com/
Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157
0:46 The personal experience that changed Billy's life, and career.
10:50 The one channel that has driven much of the growth since Day 1
14:48 How Billy has tested various channels for acquisition
20:31 How Billy identifies, and segments, his audience of customers ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
SHOW HIGHLIGHTS:
06:11 - How Will changes his offer and strategy depending on Order Value
12:22 - How to calculate the break even point for advertising campaigns
16:40 - Why you should send traffic to a long form sales page (and not a product description page)
20:14 - How to evaluate the different growth levers of an ad campaign
27:20 - What is working on TikTok right now
LINKS:
Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958
Reason Agency:
https://www.reasonagency.co ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
Check out Zeenk: Zeenk.com
Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/
Brian on Twitter: @beberman ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
HIGHLIGHTS:
5:35: How Tim & Joe discovered the idea for PaddleSmash
11:35 How to maximize a limited budget and resources to launch PaddleSmash
17:21 What the hardest challenges at the early stage are, and how they are addressing them.
21:37 How affiliate and community building are core marketing strategies.
Get your PaddleSmash set! https://paddlesmash.com ..read more
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1y ago
HIGHLIGHTS
03:07: Overview of how Strategy Sprints are organized over 90 days
12:08 How to accelerate the customer journey from from Awareness To Purchase
17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture
NOTES:
Learn More About Strategy Sprints: https://www.strategysprints.com/
Simon on Linked In:
https://at.linkedin.com/in/simonseverino/en ..read more