The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.    After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.   Stoic Yeti's website: https://www.stoicyeti.com ..read more
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Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com ..read more
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How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro ..read more
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How To Grow Your Shopify App, with Deb Mecca
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
  Deb on Twitter: https://twitter.com/DebMecca  Deb on Linked In: https://www.linkedin.com/in/debmecca/   SHOW HIGHLIGHTS:  03:29 How Deb manages the workflow and productivity for 10 apps  10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas ..read more
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How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
Optimonk:  https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric ..read more
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How BILY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
BILLY Footwear: https://billyfootwear.com/  Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157    0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers ..read more
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Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
SHOW HIGHLIGHTS:  06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency:  https://www.reasonagency.co ..read more
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How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
Check out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman ..read more
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How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
HIGHLIGHTS:  5:35: How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies.   Get your PaddleSmash set! https://paddlesmash.com ..read more
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How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
by Gen Furukawa
1y ago
HIGHLIGHTS 03:07:  Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In:  https://at.linkedin.com/in/simonseverino/en ..read more
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