Growing a brand from £6m to £50m with data
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Oliver discusses: Why the eCommerce 'data hype' hasn't even kicked off yet. Which data points were used as a the Managing Director of a global brand What he misses and doesn't miss about being a retailer. ROAS (a little debate) and attribution and how they impact on retailers To connect with Oliver, click here. To find out more about Sweet Analytics, click here ..read more
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How can brands maximise value from customer data across multi channel?
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Phill discusses: The value of customer data  - the real insight Customer Data Platforms  - what are they and who needs one Design vs. Deployment - what's the debate and why? To find out more about PAASE, click here. To connect with Phill on Linkedin, click here.     ..read more
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How DTC-first brands can use retail marketplaces to improve acquisition costs
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Jamie discussses: Dr. Squatch's history and how our view on marketplaces has changed over time Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that Trends that she's seeing in the marketplace/online retail space. To connect with Jamie directly, click here.   ..read more
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Why email deliverability is harming your bottom line
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, they discuss: Some practical number on deliverability Why it shouldn't be neglected How automations can affect deliverability. To connect with Israa, click here. To get Israa's deliverability guide, click here.   ..read more
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Sustainability, eCommerce and its impact?
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Rhona discusses: Why brands get sweaty palms when it comes to sustainability What is sustainable and what isn't. Does more sustainability mean less profitability? To find out more about Rhona's upcoming workshops, click here. To connect on Linkedin, click here.   ..read more
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Can live shopping really work in the west?
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Guillaume discusses: The real numbers on live shopping Social media vs on-store live shopping Shoppable content  To find out more about LiveMeUp click here Mention Shopify Across the Pond to get a 2 month free trial ..read more
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How can you use profitability analysis to grow your business in the right direction
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Lucy and Adam discuss How Lucy moved from banking to eCommerce Her big profit epiphany in 2022 Why she went big on wholesale The numbers that really matter when it come s  Her plans for 2023 To find out more about Bare Kind, click here To connect with Lucy, click here ..read more
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How to leverage the power of email and SMS to retain your e-commerce customers
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Gabe discusses: Why email and SMS is important to him in his role at Annmarie skin care. What he really thinks about personalisation and segmentation. Why retention has become far more important than it was. To connect with Gabe, click here ..read more
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How to take your customer journey from drab to amazing
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, Eric discusses: What Customer Journey really means Where brands take a miss step How persoanlisation can be used in practical terms Please also find all of the link Eric refers to in the podcast, here: - Winc (wine brand) : https://www.winc.com/ - Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/ - bootcamp: https://www.optimonk.com/bootcamp ..read more
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How product brands can win with SMS in 2023 & beyond
Shopify Across the Pond
by Adam Pearce
1y ago
Specifically, she discusses: Why is SMS is seen as spammy? How to understand if SMS will work for your brand, What's working now with SMS. How to get around the new changes to the Apple inbox for SMS. To connect with Kerri, click here. To find out more about The Greenhouse, click here.   ..read more
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