Subtitle Where Professional Courtesy Meets Publishing Success Synopsis Citing sources is both a professional courtesy and a crucial duty for authors and publishers, essential for acknowledging the use of others’ words and ideas. This introduction briefly discusses the two key citation styles you need to know. What You Will Learn from This Article 1. Understanding and applying the correct citation style (MLA or APA) is crucial for self-publishers to give proper credit and avoid plagiarism. 2. Citing sources boosts an author’s credibility with their readers and peers, positively impacting their ..read more

Updated January 2, 2023 Subtitle Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing Synopsis Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books and their covers. What You Will Learn 1. You will learn the physical differences between a book considered strippable and one not. 2. You will learn wh ..read more

Updated December 27, 2022 Subtitle A handful of testimonials can give your business the sustained growth it needs for the long haul Synopsis Testimonials are a very effective way to get more clients and customers. As a business person, you must understand what characteristics make up a great testimonial. So here I give you a list of five ingredients and six examples that can help you make a great and powerful testimonial, which will help get you more clients and customers. What You Will Learn 1. You will learn the five essential ingredients for a great testimonial. 2. You will learn what these ..read more

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients. What You Will Learn 1. You will learn about the five fundamental ingredients of successful book marketing. 2. You will learn why credibility is the most fundamental ingredient for building an audience and selling books. 3. You will learn that ..read more

Updated September 5, 2023 Subtitle Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly Synopsis Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly for the self-publisher. Here are ten reasons a new self-publisher should AVOID spending valuable time and money trying to get their book into brick-and-mortar bookstores. What You Will Learn 1. You will learn why you should avoid selling your books to bookstores. 2. You will learn why most self-publishers will not make money ..read more

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact. What You Will Learn 1. You will learn about five places to use your book’s sell sheet for maximum impact. 2. You will learn how these five places can all work together to help give you a very powerful ma ..read more

Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help make an emotional connection with the reader, and sell more books. What You Will Learn In This Post 1. You will learn what an anecdote is about, and how it can help you sell more books. 2. You will learn how to use anecdotes and how they can turn your book’s foreword into a powerful marketing tool. 3. You will learn why I continually emphasize the fact that ea ..read more

Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants - and is willing to pay for. Here is a discussion of three questions that you might be struggling with if you are trying to decide how to create a profitable business from your passion. What You Will Learn 1. You will learn how to decide if your passion can become a profitable business. 2. You will learn what questions you must start to ask yourself that will help you disc ..read more

Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. What You Will Learn 1. You will learn how a carefully written book foreword can boost the career and book sales of both the author of the book AND the author of the foreword. 2. You will learn how and why a foreword helps both authors gain credibility, trust, and respect from the readers. 3. You will learn that a book foreword can give a strategic advantage over other authors who don’t understand how to utilize the marketing power of the foreword. I ..read more

Updated December 4, 2022 Subtitle A well-crafted foreword can substantially improve your book sales Synopsis A foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your book’s success, it can substantially impact your book sales. To create this impact, two primary ingredients should be part of an excellent foreword. What You Will Learn 1. You will learn the two main ingredients needed to create a powerful book foreword. 2. You will learn how and why a book foreword can become a powerful marketing t ..read more