In this episode, Becky talks to Becky Antkowiak—Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publishing, making connections, receiving coaching, finding a cohort, and continuing to write.     During the episode, you’ll also learn:   About Becky and her work in the world ..read more

In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered Substack, and how impactful the platform has been for her writing career.      During the episode, you’ll learn:   About Sarah and her work in the world. The life ch ..read more

In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.    During the episode, you’ll learn:   About Lucinda and her book.  What success looks like for Lucinda and what she most wants to achieve with her book launch.  The smartest thing Becky did for her book launch.  Some of Becky’s best book marketing tips such a ..read more

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.    During the episode, Lilian also shares:   A little bit about herself and her work in the world.  How authors can shift their mindset issues related to publicity and how to make PR more approachable.  The crucial components of a PR strategy for authors. Th ..read more

This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign. During the episode, Everett also shares:   About himself and his company.  The benefits of each book distribution channel and what they are used for.  The costs of each of the distribution channels ..read more

This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world.  During the episode, Catherine also shares:   A little bit about herself, her own author journey, and her business. The resistance and fear she faced as a first-time author, and the resista ..read more

This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result.  During the episode, Michael also shares:   About himself and his work in the world. How many Amazon re ..read more

This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can benefit from its return.  During the episode, you will also discover:   Some of the bestseller lists that most authors pay attention to and why some ..read more

This episode is all about book awards! Becky is joined by three authors—Gena Cox, Libby Hoffman, and Kevin Wilde—who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books.  During the episode, you will also discover:   What Gena, Libby, and Kevin’s goals were when applying for book awards, and what the process looked like for each of them. Some of the key points you ..read more

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success.  During the episode, you will discover:   How to proactively drive Amazon reviews for your book. Pros and cons of sending advance publication copies before your releases. Valuable lessons learn ..read more