Influencer Marketing tax chats with Shannon Tarbotton from Elevate Tax
The Social Law Co. Podcast
by Tegan Boorman
1y ago
Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.   ..read more
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Influencer Marketing For Small Businesses with Rhianna Dickson from Rhi Communicate
The Social Law Co. Podcast
by Tegan Boorman
2y ago
With 5 years of experience working in boutique PR and communications agencies, Rhianna is passionate about helping small businesses and startups grow through the various communication platforms available today. So passionate about her work, Rhianna started up her own consulting business in 2019 and now has over 10 Adelaide clients, 1 interstate client, and 1 global client, as well as a team of 3 around her. Rhi Communicate is a boutique PR and communications consultancy based in Adelaide, South Australia which aims to help publicise small businesses and individuals through local PR strategies ..read more
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Legal considerations for social media competitions in Australia
The Social Law Co. Podcast
by Tegan Boorman
2y ago
We discuss some of the legal considerations that should come to mind before posting an announcement about your trade promotion competition on social media. Head to the show notes for more information.  ..read more
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Why You Need To Immediately Review Your Influencer Sponsored Post Disclosure Strategy
The Social Law Co. Podcast
by Tegan Boorman
2y ago
In this episode we discuss: The updates to the AANA Code of Ethics, when they will come into effect and what this means for Influencers and Brands involved in influencer marketing campaigns; Some recent complaints considered by the Ad Standards Community Panel in relation to influencer marketing campaigns promoted on Instagram; Instagram’s reported crack down on hidden advertising posts on the platform. Find the show notes and further resources here.   ..read more
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International influencer marketing campaigns with United States based Attorney Robert Freund from Robert Freund Law
The Social Law Co. Podcast
by Tegan Boorman
2y ago
Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition. Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been ..read more
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Brand Alignment for Influencer Marketing Campaigns with Mike Bromley from Beyond Billables
The Social Law Co. Podcast
by Tegan Boorman
2y ago
In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular: what we mean when we say brand alignment in the context of influencer marketing; why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign; key things to look for in an influencer for a brand wanting to work with influencers for the first time; some examples of successful campaigns in terms of brand alignment;  how brands can think outside ..read more
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Growing a brand through collaboration with Heather Leggett from Kippins
The Social Law Co. Podcast
by Tegan Boorman
2y ago
Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep! After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range. Kippins can n ..read more
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Content Collaborations With Nicole Ray From Minty Magazine And Smallist
The Social Law Co. Podcast
by Tegan Boorman
2y ago
Nicole and I talked about how she came to own and run Minty Magazine and start Smallist and how she and her clients benefit from collaborations on social media as well as some of the pitfalls you can experience through collaborating online. Click here to download our FREE Legally Compliant Campaigns eBook ..read more
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10 tips to make your life easier when contracting with Influencers
The Social Law Co. Podcast
by Tegan Boorman
2y ago
If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law Co. Podcast, we give you 10 tips for contracting with Influencers to make your life easier. For more information, head to sociallawco.com.au ..read more
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Creating Agreements for your Brand Ambassador Programs
The Social Law Co. Podcast
by Tegan Boorman
2y ago
In this episode we talk about brand ambassador programs and how we can help you to create a brand ambassador agreement that's tailored to your intended program. We also talk about some of the key issues to cover in your agreement and think about before instructing a Lawyer to draft up the document.  ..read more
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