On Episode 24 of the Senior Care Growth Show, we interview Kelly Marcimo, VP of Sales & Marketing EF Senior Care. More than ever, people are going online to research senior living and senior care services. During this conversation, we speak with a Senior Living professional about building a successful sales team for senior care facilities. We discuss challenges in hiring, the importance of soft skills like empathy and relationship-building, and the significance of speed-to-lead in following up with potential clients. We also cover effective recruitment and interview processes, sales traini ..read more

On Episode 22 of the Senior Care Growth Show, we interview Annie Haarmann, the Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com. More than ever, people are going online to research senior living and senior care services. During this conversation, we talk about how to manage your online reputation on platforms like Google My Business, Facebook and others. We dig into ratings and reviews and why they are important to your community or organization. We also talk about how to solicit ratings and reviews, including who you should be asking for reviews.  Finally, we ..read more

In Episode 21 of the Senior Care Growth Show podcast, Rick Whittington interviews David Fresquez, CEO of CareSource New Mexico. CareSource is a home health care company operated in New Mexico that helps local seniors age in place at home by providing caregivers and additional resources. During our conversation, we talked about how David grew his company from one to 20 caregivers. David talks about how CareSource has fared doing in-home health care during the COVID-19 pandemic and plans for growth after the pandemic. We also discuss sales and marketing, how he is growing his local home health c ..read more

In this episode, Rick Whittington shares a solocast and discusses a major finding from the 2019 State of Senior Care Sales and Marketing report. Forty-nine percent of senior care organizations report generating enough leads as their top marketing challenge. Rick shares several ways to make your senior living organization website a lead generation tool to increase occupancy ..read more

On this episode, Justin Croxton from Propellant Media discusses the use of geofencing technology in digital advertising for senior care and senior living organizations. Our conversation covers what geofencing is, how it’s done to improve the relevance of your advertising, privacy concerns and cost. If you run digital display advertising, this episode is for you ..read more

On this episode, Kristin Hambleton from Continuum CRM shares sage advice for how to properly implement a CRM in your senior living organization in order to improve adoption. In this episode, our conversation covers how the CRM is the technology hub of your sales process, how to involve all levels in the selection and implementation of a CRM, how to increase adoption/usage, training and much more ..read more

In today’s more digital world, social media communication is a hot topic for senior living organizations. Whether you’re using it to keep in touch with residents/families or to generate leads for your organization, or plan to, this podcast episode is for you. Our guest, Tessa Atkinson-Adams from LeadingAge, shares how to get started and plan your social media communications, the value of a style guide, some best practices, and much more. Are you wondering how you can make your senior living social media more effective and run smoothly? You’ll enjoy this episode. How do your marketing and ..read more

In the next several years, more and more baby boomers will be seeking senior living services, and so the time is now to understand this generation’s attitudes towards aging and how you should be messaging your communities. Our guests on this podcast episode talk about how the way you sell and market your services is going to need to adapt. We’re going to hear today about baby boomers’ media preferences, aging in place, other attitudes and other trends that you’re going to need to adapt to. On this episode of the Senior Care Growth Show, Brian Morris and Brad Ball of Silver Advertising share da ..read more

Senior living organizations are about to experience the challenge of marketing and selling to a new demographic — the Baby Boomer. In preparation for future sales and marketing efforts, senior living organizations need to be planning for how to connect with Boomers, who have different attitudes toward aging and senior living than the generation before. On this episode of the Senior Care Growth Show, Ryan Knisely, Corporate Sales Director at Presbyterian Senior Living, talks to us about how senior living organizations can attract and sell to more baby boomers. Concerned about if your current ma ..read more

Making a senior care choice can be a difficult decision for caregivers. What if you were able to reach families that are struggling with that decision during their research process and empower them to move forward when they are ready? On this episode of the Senior Care Growth Show, Nate O’Keefe, Founder and CEO of Roobrik, shares how his company’s online platform helps caregivers self-inform and share more information with your sales team when they are ready. Listen now or read the full transcript below. How do your marketing and sales activities stack up to other communities? Download Se ..read more