Have you ever wondered how a deep-rooted commitment to community can  business growth? Jim Prussak, the enterprising spirit behind Applause Home Care, joins us to dissect his unconventional technique of nurturing community ties that transcend mere transactions.  As we peel back the layers of Jim's philosophy, we uncover the symbiotic relationship between genuine service and brand development. His deliberate separation of sales from marketing and public relations has not only shaped the success trajectory of his business but also solidified his standing as a servant-leader within Ber ..read more

Prepare to rev up your home care business engine, because this podcast episode is fueled with the high-octane insights of Annette Ziegler, who knows a thing or two about accelerating growth from $1 million to a staggering $4 million. Together with your seasoned host, Dawn Fiala, we're igniting a conversation that's packed with digital marketing prowess and a treasure trove of strategies to enhance your private pay sector prowess. Whether you're a home care veteran or just starting out, get ready to turbocharge your approach with our proven tactics and community wisdom. As we navigate the comp ..read more

Unlock the secrets of thriving in the home care industry as we dish out a wealth of strategies for boosting your agency's revenue. Together with Lisa, whose zeal for community engagement brings an extra layer of depth to our conversations, we cut through the noise to deliver actionable tips on everything from extending service lengths for current clients to innovative marketing ploys. Though Valerie couldn't join us, her expertise as an RN and founder of Approved Senior Network echoes in our advice-packed discussion on caregiver retention—a linchpin in the quest for financial success. Navigat ..read more

Ever wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais  and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise rig ..read more

Join Lisa Marsolais, Valerie, and myself, Dawn Fiala, on an enlightening journey through the twists and turns of home care sales and digital marketing. We're pulling back the curtain to showcase the ins and outs of fostering successful partnerships and driving growth within the home care industry. Step into our digital home at homecaresalesforum.com, packed with a wealth of resources and a community eager to share their victories and hurdles in navigating this dynamic field. In this episode, we're zeroing in on high-impact marketing strategies that cut through the noise in healthcare. From cr ..read more

Embark on a journey through the intricate dance of marketing to Skilled Nursing Facilities with us, your guides Dawn Fiala, Lisa Marsolais, and Valerie VanBooven. Each of us brings a wealth of experience in home care, digital marketing, and sales, ready to spill our secrets on establishing a robust foothold in these critical healthcare hubs. We'll unwrap the layers of successful communication and unpack strategies that speak directly to the hearts of SNF staff, all while keeping patients and their seamless transition to home care at the core of our conversation. Navigating the post-discharge ..read more

Unlock the secrets to elevating your home care agency's sales and marketing strategies as we unveil the transformative Continuum Sales Mastery Circle, the latest evolution of our Home Care Marketing Mastermind. Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais  in a dynamic discussion that promises to arm you with the tools necessary to thrive in today's competitive landscape. With a focus on creating a more interactive community, we're setting sail on a journey toward fostering rich dialogues and shared experiences that will embolden your marketing efforts and nurture growth. Wave ..read more

Interview with Valerie VanBooven RN BSN and Emily Isbell https://emilyisbellco.com/ Here are some key highlights from the interview: Emily has 14 years of experience in the home care industry, including running 7 Home Instead locations across 3 states serving over 1 million hours of care per year. In 2020, Emily started her own business to help support home care companies with operations, marketing, caregiver optimization, and more. Her team now has 7 people. Emily offers a "Cumulus Strategy Session" for one-on-one consulting and then often partners for "Co-Leadership" over 12-18 months to w ..read more

Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond Ready to revolutionize your home care agency's marketing game? We'll guide you through an array of marketing strategies, ranging from in-person to online, and even how to effectively manage your organic and bought leads. Hear about the indispensable role of a solid online presence, and gain insights into the marketing trends to watch for in 2024.  In our second segment, we shift focus to goal setting and KPIs, taking a closer look at how these can drive your business towards desired outcomes. We dissect an example ..read more

Home Care Marketing: Strategies for Expanding the Territories for Your Home Care Business Ever wondered the secret to scaling your home care business for maximal impact and maximal profit? We’re unmasking the strategies that have propelled us to success in the heart of the senior care industry. Through this enlightening discussion, we uncover the monumental role of intentionality, planning, and team effort in the process of territorial expansion, revealing some of our most effective methods for caregiver recruitment, adjustment of billing strategies, and the utilization of a nifty marketing t ..read more