In today’s episode, Sherane talks with Tricia Timney. Tricia is the founder of SLNG (Spread Love Not Gluten) which aims to help eateries become more inclusive and retain more customers by adapting gluten-free menus and best practices. The episode opens with Tricia explaining her career journey and how it eventually coincided with her celiac disease diagnosis. She explains how the autoimmune disease required her to completely remove gluten from her diet, which made it very challenging to eat out anywhere. Sherane and Tricia then discuss what restaurants are leading the charge when it comes ..read more

An email goes a longer way than you may think. As some may make assumptions about emails and say that no one checks them, they can actually scale your business! This week’s episode teaches you 4 ways to utilize email marketing for your business and make it an extra touchpoint for your customers in addition to using social media platforms. It’s easy and efficient to set up to reach people with different preferences, and Sherane will teach you how to earn more with email marketing strategies that are easy to execute!   Are your ready to turn your email list into a profit machine? Check out ..read more

Need some tips on Facebook ads for your restaurant? If you have mixed feelings about them or don’t know the potential of online Facebook ads, this episode is just for you. In this episode, I talk about how Facebook ads could be a huge asset for your restaurant. I will share with you 5 ways to utilize the power of the ad to potentially reach new customers ..read more

Do you have a go-to food photographer?   If you are looking to hire a food photographer for the first time or you realize you need to hire a new one, this episode is for you! Food photography is so in demand right now, and if hiring one has been on your list for time, the time is now to pull the trigger!    In this episode, I’ll be sharing five things you NEED to know when you are hiring your food photographer. I’m giving you the inside scoop and some key things you need to know before you go and hire someone!    Check out the full episode here!    Connect wi ..read more

Having your menu done is something ESSENTIAL as you create your restaurant business.    As the seasons change and holidays come and go, revamping your menu can not only get you the spirit and can help showcase your seasonal items and specials! In this episode, I’ll be breaking down some easy tricks and tips you can use to design your menu or revamp for the upcoming season.    These tips are going to help guide your customers to those seasonal items and get them excited to come back next time! Check out the full episode here!    Connect with me: Instagram: @sherane ..read more

This is a question I get all the time!    Should I do all my marketing in-house or hire an agency? Now, there is no right or wrong answer. You have to do what is best for YOUR  business.    In this episode I want to break down the pros and cons of each type of marketing source and help you make that decision on which one is right for YOU.    Make sure you listen in! !Check out the full episode here!    Connect with me: Instagram: @sheranechen Facebook: @sheranechenconsulting  Twitter: @sheranechen Want to keep the conversation going?! You can h ..read more

What is one way you can get people to come back time and time again to your restaurant? Incentives them!    A key marketing strategy that most restaurant owners sleep on is setting up a loyalty program for their customers. What is a loyalty program? It’s rewarding your customers for each time they come into your restaurant. A lot of places will do the traditional punch cards or some will offer a discount each month for when customers do come in.    In this episode, I’m going to break down three key marketing strategies for how to get more people to know about your loyalty p ..read more

In the year of 2020, you might think the only way to market your business would be online. Social media, Facebook ads, and Instagram posts seem to be the most popular however, there are still PLENTY of traditional marketing strategies you can use.    In today’s episode I’m going to be sharing 7 different ways traditional marketing can get more people in the door. Even while in a global pandemic, people are still opening restaurants. There is still a demand for gathering around a table and enjoying the company.    Check out the full episode here!    Connect with me ..read more

Sharing your story is POWER.   If you run a family-owned or independent restaurant, you know that your story is an integral part of who you are and how you run your business. But have you ever stopped to think about the power of marketing your story? Or the story behind your dishes? Today we’re going to explore how storytelling is an important part of your brand.   In today’s episode we are breaking down different strategies you can implement to share your story to build that connection with your customers. From family recipes to sharing stories, I’m going to break down how you can b ..read more

Have you ever heard of a restaurant from simply looking at Instagram or looking at a hashtag?   Believe it or not, there is a strategy around getting more people to post and talk about your restaurant. It’s called word-of-mouth marketing.    Word-of-mouth marketing means taking direct action to encourage others to talk about, suggest, or otherwise promote your business. This differs from organic word-of-mouth, which occurs without the action of your business. By taking action to influence the word-of-mouth surrounding your restaurant, you can take short-term actions that lead to ..read more