How to Win with Hospitality
Restaurant Marketing School
by Josh Kopel
11M ago
Every restaurant owner and operator is looking for an edge over the competition. For most of us, the answer is hidden in plain sight. That answer, ironically enough, is the very reason we got into this industry. In this episode, Josh Kopel and Anthony Hamilton discuss how the level of hospitality we offer our guests is the ultimate competitive advantage and what that looks like in practical application. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaur ..read more
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How to Discipline Your Staff with Support
Restaurant Marketing School
by Josh Kopel
11M ago
There is a way to establish accountability within our teams without demotivating them. It’s a proven process which has become commonplace in countless industries. In this episode, Josh Kopel and Anthony Hamilton discuss how to bring those processes into our restaurants and kitchens, ensuring our teams are held accountable but feel supported at the same time. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help res ..read more
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How to Bridge the Gap Between the Front and Back
Restaurant Marketing School
by Josh Kopel
11M ago
A restaurant is made up of many parts but, in order to achieve the highest levels of success, these individual parts must work in concert with each other. In this episode, Josh Kopel, a Michelin-rated restaurateur and Anthony Hamilton, an award winning chef, sit down to discuss the proven tactics they’ve used to bring front of house and back of house employees together. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools t ..read more
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How to Maximize Performance Within Your Teams
Restaurant Marketing School
by Josh Kopel
11M ago
Maximizing performance is a two-way street. If we want to get the most out of our teams, we have to give them everything they need to succeed. In this episode, Josh Kopel and Anthony Hamilton look at the tools leaders can use to support their teams as they strive for excellence. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way ..read more
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How to Establish a Continual Improvement Process
Restaurant Marketing School
by Josh Kopel
11M ago
As entrepreneurs and restaurant owners, we are in a constant state of improvement. This process, though necessary, can exhaust us and our teams. In this episode, Josh Kopel and Anthony Hamilton discuss how these improvements can be adjusted to inspire our teams instead of wearing them down. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content comi ..read more
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How to Make Your Menu Easier to Execute
Restaurant Marketing School
by Josh Kopel
11M ago
In our industry, labor is the killer of most businesses and most of that labor is being absorbed by the back of house. In this episode, Josh Kopel and Anthony Hamilton illustrate how innovations in menu engineering can streamline your restaurant’s operations and scale profitability. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your ..read more
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How to Use Your Specials Board to Move the Needle
Restaurant Marketing School
by Josh Kopel
11M ago
Everything you need to move product and create profit is within reach. In this episode, Josh Kopel and Anthony Hamilton discuss how a chalkboard and a little salesmanship can transform your restaurant into a money making machine. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Full Comp&n ..read more
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How to Get Back to Basics on Effective, Trackable Marketing Campaigns
Restaurant Marketing School
by Josh Kopel
11M ago
No one becomes a restaurant owner because they’re passionate about marketing. Having said that, it has become painfully obvious that marketing is no longer optional within our industry. In this episode, Josh Kopel and Anthony Hamilton offer a step by step guide to planning and executing a winning marketing campaign. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We ha ..read more
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How to Keep Expectations from Ruining Relations
Restaurant Marketing School
by Josh Kopel
11M ago
One of the greatest hurdles in our industry is the day to day frustration that we face in attempting to achieve a level of success that so few do. The path to success is not one we can travel alone and, as much as we need great people by our side, those people need a great leader at the helm. In this episode, Josh Kopel and Anthony Hamilton discuss the right and wrong way to set expectations for yourself and your team. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed ..read more
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How to Ensure Amazing Company Culture
Restaurant Marketing School
by Josh Kopel
11M ago
In an industry where a positive company culture has always felt like a “nice to have,” it has become painfully obvious that it is a “need to have.” To ensure the survival of the hospitality industry, we must borrow the best practices from other industry leaders. In this episode, Josh Kopel and Anthony Hamilton discuss the essential elements of a positive company culture as well as tools and tactics that will improve culture without breaking the bank. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020 ..read more
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