Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover: Why testimonials are important for your trade business My 4 step process to getting awesome reviews Where to put your testimonials and How to deal with negative reviews WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.a ..read more

In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year. Here's what we cover: How to manage your clients expectations over the holiday period My tip for creating happy, loyal clients and encouraging referrals A Christmas competition idea that will encourage testimonials The platforms I recommend for scheduling content  How to perform a practical marketing review that will set you up for success in the new year WANT TO CONNECT WIT ..read more

In this episode I chat to James Dobie from Critique Building and Construction.  James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7,000 followers and a lot of other really awesome insights. WANT TO CONNECT WITH JAMES? Instagram: www.instagram.com/critiquebuilding WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.th ..read more

What do you think of when you hear the word “branding”?  You probably think about logos and colours but branding is so much more than your organisations visual identity.  In todays show I talk to Melissa Packham from A Brand Is Not A Logo. Mel takes us beyond the logo to the 5 core foundations your business needs to stand out from the pack. She also shares the 3 elements to any good strategy that will help you make better business decisions, set goals and knock them out of the park! WANT TO CONNECT WITH MELISSA? Website: https://abrandisnotalogo.com Instagram: https://www.instagram ..read more

In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting. In this conversation with Max, we cover: How he grew his YouTube Channel How it's impacted his business and His top tips to help you achieve YouTube success WANT TO CONNECT WITH MAX? YouTube: https://www.youtube.com/channel/UCYhcZ5jcHhaXb2SFKl90dQw WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Mar ..read more

How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales? In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments. Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares: The non-traditional marketing techniques that give Ledlin their competitive edge The marketing campaigns that made 2020 (the year of Covid) their most successful yet How he turned $240 in ..read more

Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate. Today I’m sharing 7 ways you can optimise your Instagram profile, to make a great first impression. WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship SHOW NOTES (including a blog post of this episode ..read more

Welcome to The Digital Apprenticeship podcast. In this trailer episode, I talk about the importance of Digital Marketing for your trade business and why now is the best time to start using tools like social media, website and email to grow your business. Download my free ebook, The Digital Marketing Cheat Sheet here: http://www.thedigitalapprenticeship.com.au/ebook We're coming soon, so remember to hit SUBSCRIBE to be notified as soon as the first episode drops ..read more

In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy.  We discuss: Why you shouldn't rely on social media for your business The best places and ways to represent your brand online The difference between media that is paid, earned, shared and owned How to create a sustainable online presence WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Che ..read more

Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram. Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000 viewers.  In today's show, Tommy shares his experience and approach to Instagram marketing  including: The impact social media has had on his carpentry business How he became sponsored by Trade Tools His tips for creating Instagram Reels for your trade business WANT TO CONNECT WITH TOMMY?  Instagram: https://www.instagram.com/aussietoolguy ..read more