By Declan Waters, Founder & CEO In the Venn diagram of technology, culture, and creativity lies SXSW, an event for tech innovators to showcase their latest breakthroughs. As a tech PR agency, we're thrilled to secure the press opportunities that await. SXSW isn't just a conference; it's a convergence of visionaries, thought leaders, and media influencers from around the globe, creating an unparalleled stage for our clients to shine. With our expertise in navigating the bustling press landscape, we're excited to accompany our clients Orbiss and SonoSuite as they prepare to showcase their c ..read more

By Declan Waters, Founder & CEO As we start gearing up for a new year at Waters Agency, I find myself reflecting (at 30,000 feet over Iceland) on the journey we've undertaken together at Waters Agency throughout 2023, but also since we started the company six years ago. It has been a year marked by challenges that tested our resolve and resilience. As we say in the world of endurance sport, continual forward motion is the key. Just keep moving and never give up. Sometimes you have to slow the pace down to get where you need to be, and that’s ok.      Our team's ability ..read more

By Sylvie Picard, Account Executive In the landscape of social media platforms, LinkedIn has carved out a unique role as the professional hub for networking, career growth, and industry insights. While the platform's primary purpose is to connect professionals from around the world, it’s LinkedIn’s communities and groups that have become hidden gems, offering a variety of opportunities to connect with your target audience. LinkedIn communities, often organized around industries, interests, or specific topics, serve as virtual hubs where like-minded professionals gather to share knowledge, dis ..read more

By Beth Ellis, Senior Account Executive It’s no secret that social media has dramatically changed the way in which we interact with one another. We’ve been calling and texting since the 90s / early 2000s, but since the introduction of smartphones, social media has brought forth endless alternative ways for us to interact with one another, on a seemingly endless number of platforms. The popularity of social media is nothing short of spectacular: according to Statista, in 2021, over 4 billion people were ,using social media in some form. This is projected to rise to 6 billion by 2027. It’s mayb ..read more

By Tracey-Ann Mee, COO and SVP, Client Experience Fintech startups have taken the financial industry by storm, offering innovative solutions to traditional banking and financial services. With so many new players entering the market, however, it can be challenging for them to stand out from the crowd. This is where public relations (PR) comes in, helping fledgling fintechs to gain visibility, credibility, and trust among potential customers and investors. One of the most significant opportunities for fintech innovators to showcase their products and services is at events like Money 20/20. Thi ..read more

By Sylvie Picard, Account Coordinator On April 23rd, the world celebrated World Book Day, a day to promote the love of reading and celebrate the power of books. As Dr. Seuss once said, "The more that you read, the more things you will know. The more that you learn, the more places you'll go." At Waters Agency, we couldn't agree more. Whether it's for pleasure or business, books and podcasts provide us with a great escape and a new perspective. In this blog, we share some of the reads and podcasts that the team is currently enjoying, ranging from non-fiction to mystery novels, and from tech ne ..read more

By Sylvie Picard, Account Coordinator March 8th, 2023 marked the 113th International Women’s Day, a day dedicated to celebrating the achievements and successes of women, while March is Women’s History Month. With women making up 55% of our staff, March is always near and dear to our hearts. Yesterday, today, and every day, we work with gratitude for the strong female leaders that have paved the way for our success as an agency. This Women’s History Month, we’d like to take a moment to recognize and celebrate the brilliant minds that keep the Waters running at our agency. These women are full ..read more

By Sylvie Picard, Account Coordinator We don’t think anyone will argue that 2022 was a rollercoaster year. As we transition into 2023, many take a step back to catch their breath and plan for the year ahead. As the slower holiday news cycle begins to pick up again, we wanted to share a few pointers for PR planning and success from some of the team here at Waters Agency. Watch the bottom line but don’t sacrifice opportunities just for quick savings: Senior Account Director, Maria Loupa shares this advice: In 2023 Budgeting and ROI will be more important than ever. With inflation, cost of livi ..read more

By Declan Waters, Founder and CEO The Waters Agency team has been fortunate enough to attend AWS re:Invent since our inception five years ago. VMworld used to be our biggest show in terms of client attendance, but the focus is now centered around re:Invent. This has naturally evolved into our ecosystem and it will continue to be the direction of travel for us heading into 2023. Many of our clients in the US and Europe partner with AWS and are active in the marketplace. We always relish the opportunity to spend time face-to-face with teams, on this occasion from Pure Storage, Solo.io and KX, a ..read more

By Kai Heslop, Account Executive Just five months ago, I was writing final papers, putting together final presentations, and preparing for written and oral final exams to complete my graduate program. As I worked toward a Master of Science degree in Communication with a specialization in PR, I leaned on mentors, professors, friends, and family to help me navigate the transition from the classroom to the workforce. Amid completing schoolwork to close out this chapter, I experienced excitement and apprehension about what the future would hold. Was I ready for my first full time role? Would I en ..read more