The Customer Analytics Podcast
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In today's' world, we have emerging trends that the marketplace is becoming more competitive, and consumers are gaining more power. Companies need to adapt to the new situation and leverage artificial intelligence and big data technologies, understand individual customers' needs, create relevant offers, and give them the product they want. In the customer analytics podcast, we bridge..
The Customer Analytics Podcast
7M ago
We are nearly at the end of 2020, and many digital marketing trends are shifting. We see significant changes compared to the years before in the consumer sentiment that are so different across different geographies and industries. These factors affect how digital marketers plan and execute their campaigns. In this episode, we discuss with Kimberly Afonso the shifting trends and how digital marketers in B2B and B2C sectors can adapt to these changes. We talked about how digital marketers can leverage existing tools such as predictive analytics to test different marketing strategies to optimize ..read more
The Customer Analytics Podcast
3y ago
We are nearly at the end of 2020, and many digital marketing trends are shifting. We see significant changes compared to the years before in the consumer sentiment that are so different across different geographies and industries. These factors affect how digital marketers plan and execute their campaigns. In this episode, we discuss with Kimberly Afonso the shifting trends and how digital marketers in B2B and B2C sectors can adapt to these changes. We talked about how digital marketers can leverage existing tools such as predictive analytics to test different marketing strategies to optimize ..read more