In today’s episode, Jack Jostes sits down with Cycle CPA owners Joe & Carla Policastro to discuss why accurate cash flow numbers aren't a luxury, but a necessity for landscape companies. They covered how to make critical investments in financial processes and software before scaling with staff, the art of balancing a marketing budget that fuels aggressive growth, and how to successfully prepare for those winter cash flow dips.  Listen to the full episode to hear:  The repercussions of outdated books, leading to strained cash flow during slower seasons and how to prepare ahead of ..read more

In this episode, host Jack Jostes is joined by Steven & Erika Johns, owners of Envisioning Green, where they discuss how they've streamlined operations while maintaining a positive work-life balance through the power of goal setting and intentional scaling.They share their firsthand experience on making the tough calls to trim services and redefine their landscape business to focus on their ideal clients and provide exceptional customer service to see measurable results. Listen to the full episode to learn: The strategic process behind setting impactful goals that align with a leaner oper ..read more

In this episode, Jack Jostes and Jessica Winkler sit down to review current marketing trends and explore technology's evolving role in digital marketing, They cover insights of Google trends, the importance of reviews on Google and their impact on search results, innovative AI applications for customer engagement, and they share exciting events and new products coming soon from Ramblin Jackson & The Landscaper’s Guide  Listen to the full episode to hear:  - How the latest advancements in AI technology can benefit your marketing strategies & automated follow up.  - The im ..read more

In this episode, host Jack Jostes is joined by Lora and Jay Archer from Green Jay Landscape Design in New York, who share their expertise on ecological landscaping and restoration. Discover how ecological landscaping can naturally curb pests, restore balance, and contribute to environmental sustainability.  Listen to the full episode to:  Learn how ecological restoration mirrors natural environments and its impact on the ecosystem. Explore the benefits of preserving natural landscapes without the use of harsh chemicals and pesticides. Understand the significance of soil conditions ..read more

In this episode, host Jack Jostes dives into the importance of values beyond financial compensation for employees in the landscape industry. He shares personal insights and stories from employees of landscape companies, shedding light on what truly matters to them, a key ingredient to creating a fulfilling workplace environment and retaining employees for years to come. In this episode, listeners will learn: How employees value emotional and intellectual compensation in addition to financial reward Real-life stories of employees leaving higher-paying jobs for companies with better company cul ..read more

In this episode, host Jack Jostes speaks with 3 green industry experts: Joshua Gillow from Yes Express, Mike Carey from Marmiro Stones, and Phil Bahler from Pave Tool Innovators. They discuss how landscaping companies can differentiate themselves with exceptional client experiences, better communication, and state of the art hardscape materials. Their insights can elevate your landscape company's brand and increase client satisfaction and results. Listen to the full episode to learn: How to revolutionize your landscape company by adopting a hospitality-based approach. The keys to building tru ..read more

In this episode, Jack Jostes hosts Eddy Zakes from Earth Development, an industry leader in commercial snow and landscape management known for creating a culture of integrity and continuous improvement. Earth Development has been honored with the Snow and Ice Management Association's Best Place to Work award for two consecutive years. Under Eddy Zakes's leadership since 2021, the company has been redefining what it means to invest in not just landscaping company growth, but the people who make it possible. Listen to the full episode to learn: Earth Development's approach to ensuring reliabili ..read more

In this episode of the Landscaper's Guide podcast, host Jack Jostes sits down with Senior Landscape Marketing Strategist, Robert Felton, to discuss the crucial elements of a website that can significantly impact sales for snow and landscape companies. From the importance of an effective contact form to the power of a compelling thank you page, this conversation sheds light on key website components that are essential for closing more deals. Listen to the full episode to learn: - The significance of an automated response system for website contact forms and why it can make or break a potential ..read more

In today's podcast episode, Jack Jostes is joined by CEO, Jake Harris of Jake's Designs in Colorado Springs, CO, where they dive deep into conversations of leadership, business growth, and how to retain employees for 10+ years and beyond. Listen to the full episode to hear:  How mentorship and active listening contribute to business success and employee retention. Effective employee motivation techniques and work-life balance practices. Sales strategies and customer service tips for sustainable growth in landscaping. Show Notes: Watch the full episode + see the transcript at: https://la ..read more

In today’s podcast episode, Jack Jostes sits down with Monique Allen, The Lifescape Coach, to discuss the intersection of landscaping and well-being. They discuss how yoga can not only aid in physical recovery for landscaping professionals but also serve as a pivotal aspect of personal and business growth in the industry. They also explore Monique's innovative approaches to staffing and apprenticeship programs that have positively  impacted her business's success. Listen to the full episode to hear:  Yoga's Role in Physical Labor: Hear about how yoga's focus on flexibility aids in i ..read more