Most marketers are confident when using CPI (Cost Per Install). However, there is another handy index - CAC, which stands for Customer Acquisition Cost - the cost of acquiring a paying user. After listening to this episode, you will have learned, among other things: ✔️ what is Customer Acquisition Cost (CAC) index, ✔️ what you need CAC for, ✔️ how to calculate CAC. ✔️ how to use this index in mobile marketing.  Enjoy listening and don't forget to visit our blog https://www.appagent.co/blog/2019/08/07/how-to-calculate-the-customer-acquisition-cost-cac-for-your-mobile-application to see al ..read more

For sustainable mobile app growth you need to focus on activation first, not acquisition! Listen how you can avoid the ‘leaking bucket’ problem and grow efficiently. Enjoy listening and don't forget to visit our blog https://www.appagent.co/blog/2019/04/17/mobile-app-growth-strategy-that-actually-works to see all creatives and visuals described in this episode ..read more

When it comes to attribution tools, should you go for the market leader or do challengers provide more bang for the buck? Here is how to choose the right mobile attribution partner for your app, what are the specifics of mobile attribution providers and their comparison. Plus examples of application to real cases from AppAgent's client portfolio. Enjoy listening and don't forget to visit our blog https://www.appagent.co/blog/2020/03/02/whats-the-best-mobile-attribution-partner-for-your-app/ to see all creatives and visuals described in this episode ..read more

Ever wondered why some app previews pass Apple's review and some don't? We've summed up some great tips on AppAgent's blog for you to be well-prepared for your next attempt with the App Store. Enjoy listening and don't forget to visit our blog https://www.appagent.co/blog/2019/11/13/how-to-stop-apple-rejecting-your-app-store-app-preview-videos to see all creatives and visuals described in this episode ..read more