Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being reported almost daily.  It’s about personal data security on your phone and computer and security of big corporations and non-profit. In this episode, we invited Greg to talk about security in the app development process. Today’s Topics Include: Greg Ellis background What is Digital.ai today What is DevSecOps, benefits and challenges Practices and tools for DevSecOps How to improve app development tea ..read more

  How was your shopping this year? How long is your Amazon 2023 Orders list by now?  Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that it’s always about Amazon ) – well, the whole planet went shopping every second on multiple retail apps. To comprehend that scale we’ve invited Lexi to talk about one of the latest Data.ai reports “Strategies to master retail on mobile” Today’s Topics Include: Lexi Sydow background What is Data.ai today Strategies to master retail on mobile report overview Performance Score benchma ..read more

  Now, of course – the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midnight oil burning moments, brainstorms and nail-biting get rewarded. When we either in-person or virtually awarded with a prize for what we’re trying to be the best in. So, today Josh will tell us about OneSignal’s The 2023 Customer Engagement Awards. Today’s Topics Include: Josh Hollander background What is OneSignal today What is The Custom Engagement Awards The evaluation process for th ..read more

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen – when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile advertisers it is still uncharted territory and so we’ve summoned up experts from the leading mobile marketing and attribution platforms to share a strategy to tackle this looming challenge. It was hosted by Peggy Anne Salze of MobileGroove and the guests ..read more

  October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming – in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked this year. Head of Biz Dev at PropellerAds, Renz is here to give us a tour. Listeners can use the promocode BOAPROP to get  a $35 bonus with $150 (or more) deposit for PropellerAds new clients. *not available for wire transfers Today’s Topics Include: Renz Gonzales”s background What is  PropellerAds today 2023 Best-performing ad format ..read more

  This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the guests were: Annie Wang, Senior User Acquisition Manager at Picsart, Nick Candler, Consultant and Advisor and Zamir Wassermiller, User Acquisition at TextNow. Links and Resources: Carolyn Bao on LinkedIn AppsFlyer company Nick Candler on Linkedin Annie Wang on Linkedin Picsart company Zamir Wassermiller on Linkedin Textnow company Business Of Apps – connecting the app industry Fo ..read more

  “May I have your attention please?” – how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just fight for that precious 10-15 seconds of your attention when it comes to ads in Instagram Reels or like 43 minutes when it’s about an TV show episode on Netflix. I know you can’t answer me now but I’m going to ask this question anyway – do people pay attention to ads they see on the screen? So we invited Mark to answer this question and talk about winning attention of mobile audiences. Today ..read more

  Today people find use for Generative AI tech for so many things – entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people’s daily lives, it’s easy to use, for the most part, it’s free. Yet. Just like any new tech, of course there is a flip side – Generative AI tools like ChatGPT used by hundreds of millions do threat many jobs to go extinct. But today we want to talk about how Generative AI and AI in general can help to make life of a mobile marketer easier and we have Found Said, CEO of App Gardens to cover for us a few ..read more

  Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business.  You maybe at the very beginning of your app project journey or not – regardless, the notion of monetization is on your mind. Am I using the right tools? Am I missing something? Do I see the accurate picture of what’s going on? In this episode, Alex is here to share monetization tool stack best practices.  Today’s Topics Include: Alex Kudelka’s background Glassfy brief intro Monetization tool stack definition How to build monetization to ..read more

  We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next – we’re relieved that it is in hand, pun intended, to help us figure out so many things.  We have a bunch of apps on it and sure thing – we see a bunch of ads in those apps or mobile websites. And you know what? Some of those ads don’t quite look like ads, these peculiar species are playable ads and today Greg will help us to understand them better. Today’s Topics Include: Greg Castro’s back ..read more