Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere.  On this episode, Léa will share with you best practices for subscription apps monetization. She will cover things like product-market fit, language-market fit, framing the prices, and more. Today’s Topics Include: Léa’s background Monetization benefits for subscription apps Product-market ..read more

We passed the Equinox a couple of weeks ago – the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-view on the app industry via the one and only State of Mobile report from Data.ai. The app industry is on scale of millions of apps used by billions of people, apps permeate the entire world economy. By now, you just can’t find an industry that hasn’t been influenced by mobile.  Competition is high, new technologies emerge and from time to time we all need to take a step back and take a holistic view on the industry to check out on the trends ..read more

It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right – TikTok and marketing your apps on TikTok. Well, the platform, despite a number of looming threats for it to be banned, most notably in the US, is there and thriving. Today, I have Inna to share her best practices for doing app marketing on TikTok. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[kb] targets marketers’ ideal audience and promotes brands with AI-powered ..read more

This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform.  Right now we use and rely on so many apps in our daily life, we don’t even register when you use all those apps – it’s just how you connect with your family, do your banking, getting around in a city, shop for a variety of things and so on. When all those apps do work we are happy, when they crash they drive us nuts. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing compa ..read more

Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle – first you get a mix reaction, some people are thrilled, some are shaking their heads and rolling up their eyes, then they learn to adapt to this change – you can complain as much as you want but you aren’t in a position to cancel it, you need to adjust your workflow to move forward.  So back in 2018, Apple released the SKAdNetwork and ever since it became a hot topic for endless discussions on conferences, chats on Reddit, as well as internal discussio ..read more

We live in the world of smart things – smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general – fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). The list wouldn’t be complete if I wouldn’t mention, right – smartphones and apps.  Before late 2022 we thought we saw it all and than ChatGPT happened – boom! People who didn’t follow AI research and development (meaning the majority of population) were shocked by what it was capable of doing and quite frankly they haven’t seen what it can do f ..read more

Science tells us that 80% of information we perceive every second we’re awake is visual. We make sense of this world around us by processing lots and lots of images and some of those images are mobile ads.  Now, there are ads you just want to go away and never come back, some make you smile and some actually give you an incentive to try a new app or grab a specific app you’ve been looking for. In this episode, we’re going to talk to Jessica about how to pull this pretty tough feat – ramp up ad creatives production to boost your app growth. Today’s Topics Include: Jessica Gotti’s backgr ..read more

As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static – you find a new marketing channel that works and for a while and you feel like you can finally breath again freely but then it becomes crowded with your competitors or the app industry wide change happens like Apple’s introduction of ATT framework and… – back to the drawing board.  But today Luisa will tell you a story of what it takes to scale a subscription app for kids and if you feel like it should be even more challenging, you are right – it is. Today’s Topics Inc ..read more

There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pretty big one. Big Tech has been in a free fly mode since the inception of Google. There have been very few regulations for which you don’t event need fingers on your both hands to count. But things change and right now regulations are coming.  Today Michael will tell us about the EU’s Digital Markets Act – what it is and what are its implications ..read more

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year. Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable.  To address a number of questions about app user engagement and retention we had: Ioana Iordache, Head of Retention at Blacklane Tobias Lüder, Head of CRM at Delivery Hero Isabelle Matuschka, Senior CRM Manager at Blinkist Niklas Henckell, Head of Community Develop ..read more