In this episode, Ian Simons, Head of Industry for eCommerce at Facebook, and Jack Dempsey Southerland III, Manager of Client Measurement for eCommerce at Facebook discuss what advertisers – from the most sophisticated to those just getting started – need to know about value-based marketing and discovery commerce. Stay tuned for more information on Facebook’s value playbook debuting in the upcoming weeks!  ..read more

This episode of MAU [Talk]  features a conversation with Josh Lu, Vice President, Commercial Leader at Blizzard Entertainment. Josh shares some insights as to which channels will generate success in your mobile gaming launch strategies. Listen in to see how his background in growth product management attributes to these successes.  ..read more

In this episode, Adam Hadi with Current, a mobile bank, joins us to talk about acquisition, mobile influencer campaigns from a marketing perspective and more. To connect with Adam directly, catch him on LinkedIn @AdamHadi or on the MAU Vegas website, MAUVegas.com ..read more

Andy Carvell, Partner & Co-Founder at Phiture, a mobile growth consultancy, dives into how Phiture helps to grow apps in order to solve each individual key growth challenge that they are facing. Andy brings a wealth of knowledge to consider within your own growth strategies.​​​ To connect with Andy directly, catch him on LinkedIn @AndyCarvell or on the MAU Vegas website, MAUVegas.com ..read more

Adam chats with Jenny Taran, head of growth for Call of Duty mobile at Activision about high-level-based implications that affect performance marketing channels in the international sector. To connect with Jenny directly, you can reach her on LinkedIn @JennyTaran or on the MAU Vegas website, MAUVegas.com ..read more

New Podcast from MAU Vegas – conversations with leaders in the mobile app marketing space. Join us as Adam Lovallo chats with top app product managers and representatives from leading brands about their growth, retention, and monetization strategies plus how they've adapted during this uncertain time and more ..read more

Late last year in December 2020, Adam sat down with Liron Wand, Director Marketing Partnerships, North America, to discuss how strategic partnerships are helping commerce brands future-proof their businesses. To learn more about how strategic partnerships are enabling brands to champion the future of commerce, visit Facebook’s partner directory at www.facebook.com/business/partner-directory.  ..read more

Hear from Gina Gotthilf, co-founder of Latitud, a network supporting tech entrepreneurs in Latin America. Adam and Gina discuss esoteric mobile growth topics as well as some of her greatest achievements from her previous roles at Duolingo, Tumblr and more.  To connect with Gina directly, you can reach her on LinkedIn @GinaGotthilf or on the MAU Vegas website, MAUVegas.com ..read more

Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”.  The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry.  Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.  ..read more

In this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement ..read more