Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads lately, don't hang them up befor ..read more

  Are you struggling to get customers through your evergreen sales funnel? What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast! My friend, and special guest Jackie Muscat, joined me to discuss just why your evergreen funnel isn’t converting! Jackie answered all of my questions about webinars, ad content, webinar signup pages, how to reach your ideal customers and a whole bunch of others! Are you ready to have customers flooding to your evergre ..read more

  Are you an introvert who feels as though building an awesome and profitable business is out of your reach? You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid marketing activities. If that all sounds like you, I have some great news for you! You can grow a successful business, online or offline, even if you’re an introvert. The success club isn’t just for the extroverts! And my special guest this week, Cat Paterson; knows exactly what to do to get you ..read more

  Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen? The thought of “passive” income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business? In this episode of The Launch Lab Podcast, I’ll this walking you through this very question, AND focusing on what you need to consider before you make the shift to automation and evergreen! Do you keep finding you get caught up in the myths of how easy it is to move to an evergreen model too? Well, I’m even going to debun ..read more

  Posts… stories… Reels…. IGTV… Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us – known as “social media paralysis”! Just the changes to Instagram alone can leave you feeling overwhelmed! And this is where my special guest, Samantha Parker, comes in. Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue! Since Sam has been helping me with my own Instagram acc ..read more

  Do you struggle to know where to start when it comes to “all things tech” in your business? You want to generate leads and send them on the journey to becoming paying customers, BUT… you don't quite know how to do it! Meet today's special guest, Toni Martin. Toni is an absolute ninja when it comes to the tech side of the customer experience! Between setting up funnels, marketing systems, and making entrepreneurs feel like they can truly succeed! In this episode of The Launch Lab Podcast, we fall down the technology rabbit hole and talk about: Where business owners should start wh ..read more

  How do you make sure that your business is still around in ten years time? How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live? Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane.  And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have! We get into quite a few fun and fascinating topics including why many entrepreneurs struggle to build sustainable sales in their business, w ..read more

  How do I start a podcast? What do I talk about in my episodes? How do I grow my podcast? How do I get more podcast listeners? These are just a few of the questions that get answered when Lynsay Gould takes the microphone in the Launch Lab Podcast! In this episode, I took full advantage of having a tried, tested and true podcast and business coach on the show and ask all of the questions that I’ve been dying to get the answers to (which happens to be one of the benefits of having a podcast of my very own). If you’ve been playing with the idea of starting a podcast, or if you have a show ..read more

  Ever found yourself struggling to find the balance between HELPING people who need your services, and MAKING sales? Or have you sat there worrying that your price is too high? Or that you don’t have enough bonuses? How often do you feel as though your energy changes the second you ask for the sale? If any of these questions brought you out in chills because they are way too familiar, then you need to listen to this episode as I am joined by special guest Catherine Watkin!  In this episode of the Launch Lab podcast we're focused on selling not only one to one, but one to many. And ..read more

  How many times have you asked yourself: How do I grow my Facebook group? How do I get more engagement within my Facebook group? And once I've done that, how do I sell to my Facebook group? This week, I'm joined by special guest, Christina Jandali. And in this episode of The Launch Lab podcast, Christina and I discuss growth strategies, creating the perfect engagement posts, and when to be making offers to your group! So if you're always asking yourself HOW to truly leverage your Facebook group AND how to perfect your organic approach to compliment your paid growth strategies, then th ..read more