One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend. In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your content right before focusing on how much your spending. Thanks for listening! To join our Lets Run ..read more

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results.  Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube ..read more

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instag ..read more

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising.  In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often, they can perform better than video content in creating conversions.  Thanks for listening! To j ..read more

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this? In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that your content shines the way it is supposed to.  Thanks for listening! To join our Lets Run Facebook ..read more

Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out.  In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of your potential leads are coming fr ..read more

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are ..read more

Want to follow along? You can find the video version of this podcast on YouTube:  https://youtu.be/nhvtXLOpcg4 Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads? In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text Variations within Ads Manager which can help you come up with alternate versions of your copy and which ca ..read more

Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-Sagg Black Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with the Black Friday rush. In this episode, Nick is joined by James to talk all about Black Friday, how to prepare, some tips and tricks you can employ and how you can get a great return without breaking ..read more

Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxE In this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads won't display correctly. This can be annoying and dissuade potential customers from visiting your page. B ..read more