Generally speaking, the more eyeballs on your offer, the more purchases you will get.  While this is true (to a degree), what’s equally important as driving traffic and new leads is making sure that anyone who *does* see your offer is primed to purchase based on what they’re experiencing while in your funnel.  Is the design on point? Is the copywriting tight? Where are people dropping off inside the funnel? In this episode, I explore those questions along with the main question of “I’ve launched…now what?” In this episode, you’ll learn:  Why does the way you frame your launch ..read more

It’s the moment you’ve been busting your tail to get to — it’s time to turn your funnel on so you start seeing sales roll in! Of course, it’s not as simple as clicking the “publish” button on your funnel’s sales page, as we’ve already discussed a lot more goes into getting the sale and a big piece of the process is launching!   In this episode, we’re going to delve into what it means to “launch,” why it’s necessary and some considerations and tips for planning that will help you decipher your launch style and zero in on your game plan so you can give your funnel the best chance of initial ..read more

Dun, dun, dun…it’s the piece that easily triggers frustration and can keep your perfectly positioned offer from ever achieving true lift off. That’s right, in this episode of Compel & Convert, we’re talking about tech. Your “tech stack” is online business lingo for the group of software tools you’ll use to take someone through your sales funnel and deliver your digital product, and while this can be a complex bit of the puzzle to configure, my goal is that once you’ve listened to this episode, we’ll have knocked out tech intimidation so you can move forward with getting your tech set up wi ..read more

When working with beauty and wellness experts who are bringing their digital product to life, I find that you’ll typically fall hard on one side of the spectrum - either you’re obsessing over the design of your funnel and it’s holding you back from launching. Or, you haven’t given design much thought, if any, and you’re wondering why people aren’t buying your product.  As I talked about in Episode 6 of this season, copywriting and design for your funnel work hand-in-hand, and while I do believe copy has a slight edge over design when it comes to the importance meter, design is still a cru ..read more

If you’ve ever had a case of Blinking Cursor Syndrome when attempting to write marketing or sales copy, especially for your digital product, you’re not alone. Copywriting is a tough piece of the process to nail when it comes to building out your funnel, but hopefully after listening to this episode, you’ll find it a lot simpler.  See, copywriting is both an art and a science, but the most important thing to understand is not the intricate mechanics of copywriting, but the intricacies of your ideal client. If you have a solid understanding of them, the four key components of high-convertin ..read more

You’ve got a solid idea for your offer, now it’s time to build that funnel and start selling it, right?! Well, not quite yet.  Before you run full-speed-ahead to build out your funnel, what will actually be in better service to your potential clients and customers (and to your business since this will help you with your sales in the long run) is to begin the process of filling your funnel. Yes, even before it (or your offer) is officially built.  Tune in as I talk all about how to kick start your marketing efforts utilizing the entry phase of your funnel – the lead magnet – so that y ..read more

You’ve gotten crystal clear on your audience and mapped out your offer strategy, now it’s time to build out the funnel that will help sell your digital product! Except, you’re not quite sure what type of funnel you should build.  There’s webinar funnels, quiz funnels, summit funnels…how in the world are you supposed to know the best option to run with? Well, first, it helps to start with the big picture. In this episode, I’m covering the top 3 types of funnels from a categorical perspective so you can see what types of funnels are going to be best suited for where your ideal customer is a ..read more

Instagram is one of the most popular social media platforms out there, but getting started on it can be a bit overwhelming. Today, I’m talking about how you can navigate through the different subchannels of Instagram to find which ones are right fit for you and your spa! You’ll learn more about: Why posting to your feed is still necessary One thing you do NOT need on your feed anymore The #1 subchannel people are focused in on using A simple technique that can allow you to know more about your ideal client Why live streams are so beneficial to your Instagram presence The upcoming feature tha ..read more

When you think of a digital product, what’s the first thing that pops into your brain? My guess is “online course” as this is one of the most widely talked about digital products, not to mention, you may have enrolled in a few yourself.  And while online courses are a fantastic format for building out a digital product that helps you guide your ideal customer to a desired result as well as convey your expertise in a concrete way, there are plenty of other digital product formats to explore!  In this episode of Compel & Convert, tune in to get an overview of 10 different types of ..read more

“Build a funnel,” they said. “It’ll bring you sales on autopilot!” Hold the phone, because while sales funnels can bring you sales on autopilot, the reality is that in order for a funnel to operate on its own, it needs to be functioning at peak performance.  And before you can get your funnel optimized to that point of running like a well-oiled and semi-automatic machine (because nothing is ever 100% passive, let’s just put that out there front and center), you first need to know the core components of a sales funnel.  In this episode of the Compel & Convert podcast, I’m breaking ..read more