37. High Profit Thinking Part 6: CRABS
How to Make More Money
by Kelly Hollingsworth
2y ago
If you’re struggling to make more money, you are probably looking around for support, and finding opposition instead. This episode zeroes in on the entrepreneurial opposition known as Crabs. The “crabs” in your life are the folks who try to pull you down, when you’re trying to rise. Listen to find out what to do about them. https://kellyhollingsworth.com/37 ..read more
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36. High Profit Thinking Part 6: CARETAKERS
How to Make More Money
by Kelly Hollingsworth
2y ago
What’s the biggest complaint in the personal lives of struggling entrepreneurs? You want support—from your spouse or partner, friends, and family. What do you get? The opposite. When you’re building yourself up to do big things, it feels like they’re tearing you down. The folks who aren’t supporting you fall into three categories: caretakers, crabs, and cults. Today we’re talking about the caretakers, and how caretaking costs everyone money. Get the full show notes at https://kellyhollingsworth.com/36 ..read more
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35. High Profit Thinking Part 4: NECESSARY NEGATIVITY
How to Make More Money
by Kelly Hollingsworth
2y ago
We tend to think that profits come from a “positive” mindset. Is this true? No. Today’s episode explains why a bit of necessary negativity, in the proper dose and at the right time, sets the stage for you making serious money. Full show notes at https://kellyhollingsworth.com/35 ..read more
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34. High Profit Thinking Part 3: ENGAGEMENT
How to Make More Money
by Kelly Hollingsworth
2y ago
Today I’m sharing the exact 7-step recipe for high profit thinking. This action plan helps you make more money, because it creates the mental/emotional state of engagement. As an entrepreneur, you need engagement, because engagement creates contribution. You need contribution, because contribution creates cash. https://kellyhollingsworth.com/34 ..read more
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33. High Profit Thinking Part 2: CONTRIBUTION
How to Make More Money
by Kelly Hollingsworth
3y ago
“Manifesting Money” doesn’t work. Why not? Because commerce isn’t a letter to Santa Claus. If you want to make serious cash, you need to make a serious contribution. High profit thinking is the skill that helps you get this done, because it involves solving real problems. When you do this, you make real money.  Full show notes at https://kellyhollingsworth.com/33 ..read more
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32. High Profit Thinking Part 1: LOGIC
How to Make More Money
by Kelly Hollingsworth
3y ago
How do you remove the risk from your business? With the skill of High Profit Thinking. The first element of high profit thinking is acting from logic rather than emotion. When you do this, you’ll quickly see that most of the “risks” in business don’t exist at all. They are imaginary, and when you look at them logically, they disappear. Get the full show notes at https://kellyhollingsworth.com/32 ..read more
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31. Why Your Funnel Is Failing (And How to Fix It)
How to Make More Money
by Kelly Hollingsworth
3y ago
If your sales funnel isn’t working, looking at the stats gives you surface-level info. It tells you where the funnel is breaking. But it doesn’t tell you why it’s breaking..  This episode looks beyond the stats, and goes deep into the problem. We will look way beyond, “Do A + B, and you’ll get C” and look at why it’s so darn difficult to do A and B to get C. I’ve never spoken about this before, but if your funnel isn’t working, the villain is low-profit thoughts that put humans in a hierarchy. Left unchecked, these perceptions of inequality result in perpetually broken sales funnels.  ..read more
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29. High Profit Presentations: Demonstrating Expertise
How to Make More Money
by Kelly Hollingsworth
3y ago
In his terrific book, The Dip, Seth Godin reveals a powerful truth. We all want to work with one person: The person that is the best in the world for the thing we need. He reinforces this excellent point by adding that being the best in the world is seriously underrated. How do you show up as the best in the world? Through Target #4 of your high profit presentation -- demonstrating your expertise. When you demonstrate expertise, your audience will recognize you as exactly who they want to work with--the best in the world.  https://kellyhollingsworth.com/29 ..read more
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28. High Profit Presentations: Clearing the Obstacles
How to Make More Money
by Kelly Hollingsworth
3y ago
Is your response rate low? If so, it’s tempting to think that folks don’t want what you’re selling. Or that sales is a numbers game. But that’s not what’s actually going on. All humans are the same. If you’re selling something that one human wants, the rest of them probably want it, too. So why isn’t everyone buying? Your early adopters buy right away. The rest of them need a little more help. There are obstacles between them and making a purchase. This episode explains exactly what the obstacles are, and how a high profit presentation helps to clear them. When you have this, your audience can ..read more
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27. High Profit Presentations: Highlighting the Happily Ever After
How to Make More Money
by Kelly Hollingsworth
3y ago
In today’s episode, we look at Pierre Cartier’s first attempt to sell the Hope Diamond to Evalyn Walsh McLean. She wanted the diamond. She went to the sales presentation. But she didn’t buy, because he botched the sale. But then what happened? The second time he showed her the diamond, she purchased the stone. How did Pierre Cartier turn a “No” into a “Yes”? With a high profit presentation. Listen to this episode, and learn the exact element of a high profit presentation that Pierre Cartier used to make the sale of a lifetime. https://kellyhollingsworth.com/27 ..read more
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