Episode Summary The Coronavirus crisis is testing the armor of companies’ CSR (corporate social responsibility) and environmental, social and governance (ESG) practices - while, now more than ever, they rapidly need to be transparent and innovative. And we desperately want to help. In this second of two episodes, we guide you through 5 practical steps to consider in developing your CSR response to Coronavirus: Who can you tap into to help the cause? What inherent resources does your company have to contribute? When should you respond? Now or later?  Where: which of your locations need th ..read more

Episode Summary The Coronavirus crisis is testing the armor of companies’ CSR (corporate social responsibility) and environmental, social and governance (ESG) practices - while, now more than ever, they rapidly need to be transparent and innovative. And we desperately want to help.  In this first of two episodes, we guide you through 5 practical steps to consider in developing your company's response to Coronavirus: How has this impacted your business and industry? What do the next 30-60-90 days look like? What opportunities do you see during this time?  What do you need help with ..read more

Episode Summary In this episode, we discuss a recent Newsweek and Statista partnership to rank America’s Most Responsible Companies 2020.  Newsweek explains, “companies, we all know, need to make a profit to prosper and survive. But over the years, executives have come to realize that they need to do much more. That is, by giving back to the communities they operate in and standing up as good neighbors and citizens.”   Join us as we explore this research, the super valuable key performance indicators they used, and how those areas are key to your company's CSR strategy. We ..read more

Episode Summary In this episode, we discuss a recent Forbes article by Marguerita Cheng called 8 Characteristics of Millennials That Support Sustainable Development Goals (SDGs).  Cheng notes that “Millennials' specific traits and consumption trends make SDGs goals more attainable. They are investing in and working for companies that have embraced visible sustainable practices and their tastes and preferences support creating sustainability and equality for all.”   Join us as we dive into current research about this generation's unique attributes and how your company can be ..read more

Episode Summary In this episode, we review the Porter Novelli/Cone report, Undivided: 2019 Gen Z Purpose Study, that examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues — and the actions they are willing to take to positively impact topics they care about. At 2:59, 94 % of Generation Z believes our country needs to come together to make progress on important issues. In fact, 85% would rather focus on the positive progress we’ve made rather than the negative. At 3:52, Gen Zers remain hopeful! They expect we will ha ..read more

 Episode Summary In this episode, we review the Accenture Report, To Affinity and Beyond, from Me to We: The Rise of the Purpose Led Brand, a study that outlines how consumers are no longer looking at companies just as “companies”, but as brands, and brands they are a part of. At 3:07, 62% of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency, and fair EE practices. At 4:19, Who does your brand really belong to? A brand no longer belongs to just the company; it belongs to the community. At 6:30, What is Purpose? How ..read more

John Lee Dumas of Entrepreneurs on Fire: The Value of Sustainability to Business Our guest, John Lee Dumas, is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE! You’ll want to watch this one on our YouTube channel! About CSR, JLD said it best: “You have to do this if you want to be relevant in this world.” At 3:00 - A sneak peek into ..read more

Part 3 of a 3 part series on communicating CSR: Corporate Communications: Why Environmental, Social, and Governance (ESG) topics are foundational to your content strategy and how to include them with 6 components for success: Investor, Owner & Shareholder Communication “Companies are doing great things, they just aren’t telling their stories.” — Barbra & Janet    Special 3-part Series Good communication can be tricky - especially when speaking with investors, owners, and shareholders. It is important for you to speak their language and provide the information they seek i ..read more

Part 2 of a 3 part series on communicating CSR: Corporate Communications: Why Corporate Social Responsibility (CSR) is foundational to your content strategy and how to include it with 6 components for success:  External Communications “Companies are doing great things, they just aren’t telling their stories.” - Barbra & Janet Special 3-part Series Every person can become a great communicator and enjoy the personal and professional rewards it brings. These episodes unlock the topics that every CSR and communications professional needs to know to effectively communicate environment ..read more

Part 1 of a 3 part series on communicating CSR: Corporate Communications: Why Corporate Social Responsibility (CSR) is foundational to your content strategy and how to include it with 6 components for success: Internal Communications “Companies are doing great things, they just aren’t telling their stories.” - Barbra & Janet Special 3-part Series Good communication doesn’t have to feel mysterious if you know what to communicate and to whom. These episodes unlock the topics that every CSR and communications professional needs to know to effectively communicate environmental, social and ..read more