Let’s take a minute and think about the video ads you’ve seen recently. Whether you get most of your video content on Facebook or YouTube, it’s safe to assume that most of the video ads you’ve seen represent huge brands. You can think about that from two different angles. First, those big companies are winning this “king of the hill” battle for ad space because they have the budget for it. Second, they are fighting for that ad space because it’s so valuable. Small businesses can learn a lot from international corporations. Of course, you won’t be able to replicate their marketing strategies ..read more

How can you get more out of paid search advertising? Let’s discuss ad conception, creation & how that ties in with your landing page. The Pay-Per-Click (PPC) Model  Pay-Per-Click, or PPC for short, is the model used by Google and other advertising services. The model charges the user’s account for every click on an ad. The amount charged is dependent on the competition for a specific keyword and the user’s budget for the ad campaign. You can gauge competition for a keyword by using the Google Ads Keyword Planner. Make sure you have a Google account so you can use the feature. If you h ..read more

Online reputation management (ORM) is a concern for any business with a growing online presence. Digital marketing requires constant effort. Managing negative publicity is just another part of the puzzle. Despite the best intentions and all the SEO know-how in the world, your brand could be suffering from negative publicity. You may stumble upon a negative review or a complaint which you need to manage to avert long-term damage. Let’s explore how you can detect, prevent, and take action against brand-harm. Online Reputation Management – Prevention is Better Than Cure  While not all-encomp ..read more

To be effective in digital marketing and social media marketing, you’ll want to use the correct image sizes when posting to these platforms. Here at WSI OMS, we’ve researched the optimal image sizes for all the major social media platforms. Follow this guide to get the most out of your social media marketing efforts.   The Social Media Platforms Covered In This Article  Facebook Instagram LinkedIn Pinterest Snapchat Twitter YouTube Facebook – The Social Media Marketing Behemoth  Facebook is the world’s largest social media platform with well over 2 billion active users in any ..read more

How do you get your social media marketing to work for you on LinkedIn in 2020? Times are uncertain across the world at the moment and LinkedIn has recently published a guide on how to reassess your business’s digital marketing strategy in the midst of Covid-19. The greatest concern marketers are facing at the moment, has been found to be budget cuts. So, let’s look at an optimised inbound marketing strategy that will decrease your spend and allow you to  take advantage of connecting with the estimated 700 million users on LinkedIn. LinkedIn social media marketing strategy in 2020  ..read more

The way we search for things on search engines like Google has changed and seemingly, the world of content marketing has changed too. We ask our machines human questions and we expect a human reply. For example, it’s considered normal to ask your computer: “where should I go for dinner tonight?” and we expect our computer to reply to us in a people-friendly manner. This is the future of search and it will continue to evolve. This means we will have to adapt to the new world of digital marketing with human-like machines.  What Is Pillar Content?  Pillar content is substantive and info ..read more

Keywords are the key to increasing traffic to your website and improving your SEO ranking. If you don’t include terms that people are using in their searches, then no one will visit your website. Keyword research is a key component of any successful content marketing strategy. Here’s a quick guide on keywords and SEO. What Are Keywords?  Keywords are terms people commonly type into search engines like Google. Using keywords is a clever digital marketing strategy because it can lead to increased website engagement, more time spent on your website and sales leads.  What Is Keyword Rese ..read more

Meta descriptions are important for content marketing because when customers or consumers type your brand name into Google, they are getting an impression of your company whether you like it or not. In this way, you can use meta descriptions as a digital marketing tool. A good meta description will also increase your SEO rankings on search engines like Google.  A meta description can be thought of as the first impression you make during an interview – it can either make or break you.  How To Write A Good Meta Description  Ever hear how marketers go on about using storytelling as ..read more

During a pandemic, creating a community is important. Local SEO does just that. It connects people to what they want when they need it; with businesses like pharmacies that are open late at night and local restaurants that deliver food being some examples of what people are looking for during current times.  However, SEO is a concept that is constantly changing, both through the different ways people connect to resources, and how they go from curiously researching on their phones to ending up at a business’s virtual doorstep.  How does a business owner keep up with the constant chang ..read more

Social media marketing is the most popular way to reach potential clients since everyone has a smartphone in their hands. What do you do when your target audience isn’t on social media, though?  Although social media is at the forefront of marketing, there are other ways to reach your target audience without social media marketing. Here are some useful tips that will help you connect to potential clients:  Keep your social media accounts active  Even if your target audience isn’t on social media, it doesn’t necessarily mean that you should abandon your social media platforms alt ..read more