![The Agile Brand with Greg Kihlstrom](https://i1.feedspot.com/5231899.jpg?t=1660732540)
The Agile Brand with Greg Kihlstrom
65 FOLLOWERS
Agile brands understand that customer experience, employee experience, and digital transformation all combine to form brand experience. The Agile Brand is hosted by Greg Kihlström, entrepreneur, advisor, speaker, and best-selling author. It features leaders of top organizations around the world and provides a fresh perspective on the continually evolving dynamic between brands and the..
The Agile Brand with Greg Kihlstrom
9h ago
Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a ..read more
The Agile Brand with Greg Kihlstrom
3d ago
In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we're joined by Jon Schechter, VP of Business Development North America, to discuss how their innovative solutions are revolutionizing the industry.
ABOUT JON SCHECHTER
Jon Schechter, VP of Fulfillment Solutions at AutoStore, is a seasoned expert in warehouse robotics with over 15 years of experience. Formerly with companies like Amazon and RightHand Robotics, Jon has been instrumental in designing and implementing advanced robotic systems for fulfillment centers since 2008. With a ..read more
The Agile Brand with Greg Kihlstrom
3d ago
The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season.
To help me discuss this topic, I’d like to welcome Zarina Stanford, CMO at Bazaarvoice.
ABOUT ZARINA STANFORD
As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches - from research, br ..read more
The Agile Brand with Greg Kihlstrom
3d ago
While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.
To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics.
RESOURCES
Interaction Metrics website: https://interactionmetrics.com/
Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Headed to MAICON 24 - the pre ..read more
The Agile Brand with Greg Kihlstrom
1w ago
The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season.
To help me discuss this topic, I’d like to welcome Zarina Stanford, CMO at Bazaarvoice.
ABOUT ZARINA STANFORD
As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches - from research, br ..read more
The Agile Brand with Greg Kihlstrom
1w ago
While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.
To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics.
RESOURCES
Interaction Metrics website: https://interactionmetrics.com/
Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Headed to MAICON 24 - the pre ..read more
The Agile Brand with Greg Kihlstrom
1w ago
Today we’re going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps.
To help me discuss this topic, I’d like to welcome Stefanos Loukakos, Co-Founder and CEO of Connectly, who was previously Facebook’s Head of Messenger Business.
RESOURCES
Connectly website: https://www.connectly.ai/
Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registratio ..read more
The Agile Brand with Greg Kihlstrom
2w ago
In today’s competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained growth. Joining us to discuss these challenges and opportunities is Alice Eweida, CEO of Pandia Medical Group and Pandia Pharmacy. Alice brings extensive experience in navigating both direct-to-consumer and business-to-business models in the healthcare sector.
Alice Eweida is the CEO of Pandia Health (which includes Pandia Medical Group and Pandia Pharmacy) with over 20 years of experience. She took the reins during its seed stage and joined a ..read more
The Agile Brand with Greg Kihlstrom
2w ago
Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience.
RESOURCES
Blackbaud websit ..read more
The Agile Brand with Greg Kihlstrom
2w ago
In this special episode, brought to you by Landrum Talent Solutions, , formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things.
Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of factors. Also, in today's labor market, we observe a striking contrast between different sectors, presenting unique challenges and strategies. Joining us to shed light on these dynamics is Sue Keith, Corporate Vice President at Landrum Talent Solutions ..read more