In this episode of The Agile Marketing Experience with Rocket Walk, we sit down with Hannah Bink and Melisa Reeve from Scaled Agile to discuss their experience with taking entire companies agile at the enterprise level. Topics include: - The Scaled Agile Framework (SAFe) - Why every company is now a software company - How daily standups and backlog refinement keep teams focused on their highest priority items - How implementing Agile reduces stress in work relationships, and more - The books and resources that will help you get started with Agile today If you'd like more information on Agile ..read more

A preview of this podcast in which we interview top Marketing leaders currently using Agile methods and learn from their successes, challenges, and unique approaches to the agile process If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com ..read more

In this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker. Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing ..read more

Alan, Co-Founder of Rocket Walk, discusses the strategic side of Agile Marketing with Carri Bugee and Joe Butson. Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, digital platforms/tools, and Agile methodologies. Joe is an Agile coach with experience in Agile DevOps, Scrum, Kanban, Scaled Agile Framework (SAFE), Disciplined Agile Delivery, XP, and Lean software development. He is a sea ..read more

Alan, Co-Founder of Rocket Walk, discusses the meaning of "done" and how to prioritize projects with Tim Sunde, Product Owner/Analyst and Agile Coach. Tim Sunde is an award-winning, Product Owner/Analyst & Agile Coach with over 25 years of experience in rapidly delivering business transformation through technology and leading cross-functional teams, for a variety of companies with annual revenues of $1MM to $1BB across multiple industries. He has an extensive experience in identifying, designing, and delivering improvements in systems and processes. Connect with Tim: LinkedIn: Tim Sunde ..read more

Co-founders of Rocket Walk, Alan Annis and Jessica Grayek, discuss and debunk the top 3 excuses they've heard (and given) for why a new system like Agile Marketing can't be implemented. As a pioneer in Agile Marketing Project Management, Alan Annis has been developing new systems and process geared toward making Marketing team ultra-efficient.  As a result, the Marketing teams he works with, have significantly less stress, better alignment with company strategy, stronger project prioritization, and increased team efficiency by up to 40%.  In his Marketing career that spans over two ..read more

Part 2 of our interview with Carri Bugbee and Joe Butson. Alan Annis, of Rocket Walk, gets their take on the tactical aspects of Agile Marketing. Discussion Includes: - Backlog grooming through prioritization - Kanban vs. Scrum - Virtual scrum boards. How do you choose a program? - The value of retrospectives - Project size estimation Carri has over 20 years of experience in managing marketing/creative teams, campaigns, projects, and events. She is often called upon to provide training or guidance to marketing teams (and executives) to help boost their knowledge and usage of social media, di ..read more

Alan, Co-Founder of Rocket Walk, talks with Pam Ashby, Agile Marketing Activist and Certified Coach about Agile Communications. Pam is a Professional Coach and Scrum Master and works with organizations and individuals to help them with communications and marketing know-how. Her deep-seated Agile thinking, backed by certifications and years of practical experience, supports people towards more effective working. As a communications strategist and writer, Pam helps make that vital link between communication and purpose, so effort delivers strategic value and doesn’t simply contribute to an over ..read more

A preview of this podcast in which we interview top Marketing leaders currently using Agile methods and learn from their successes, challenges, and unique approaches to the agile process If you'd like more information on Agile Marketing, or if you are interested in appearing as a guest on our show, please contact us at info@rocketwalk.com or visit our website, www.rocketwalk.com ..read more

In this episode of The Agile Marketing Experience with Rocket Walk, we sit down with Hannah Bink and Melisa Reeve from Scaled Agile to discuss their experience with taking entire companies agile at the enterprise level. Topics include: - The Scaled Agile Framework (SAFe) - Why every company is now a software company - How daily standups and backlog refinement keep teams focused on their highest priority items - How implementing Agile reduces stress in work relationships, and more - The books and resources that will help you get started with Agile today If you'd like more information on Agile ..read more