Episode Eighteen: An Interview with Peter Eggleston of GE Healthcare
Deep Dive into Agile Marketing
by businessagilityinstitute
8M ago
In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SB ..read more
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Episode Seventeen: An Interview with Anthony Coppedge of IBM
Deep Dive into Agile Marketing
by businessagilityinstitute
1y ago
In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing. Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile ..read more
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Episode Sixteen: An Interview with Mark Hanoteau
Deep Dive into Agile Marketing
by businessagilityinstitute
1y ago
In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him. Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Reta ..read more
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Episode Fourteen: An interview with Mitra Roknabadi and Lydia Kirby
Deep Dive into Agile Marketing
by businessagilityinstitute
2y ago
Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry. In 2016, she led the company's launch of FinJS, OpenFin’s flagship event series for technologists and business heads, which has hosted thousands of professionals in cities including New York, London ..read more
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Episode Thirteen: An interview with Ackley Gaskin II
Deep Dive into Agile Marketing
by businessagilityinstitute
3y ago
Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketin ..read more
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Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby
Deep Dive into Agile Marketing
by businessagilityinstitute
3y ago
For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.  Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.  ..read more
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Episode Eleven: An interview with Travis Arnold
Deep Dive into Agile Marketing
by businessagilityinstitute
3y ago
For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.  ..read more
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Episode Ten: An interview with Kaycee Kalpin and Stacey Ackerman
Deep Dive into Agile Marketing
by businessagilityinstitute
3y ago
For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences. Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about ..read more
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Episode Nine: An Interview with Jim Ewel
Deep Dive into Agile Marketing
by businessagilityinstitute
3y ago
In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020 ..read more
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Episode Eight: The Basics of Agile Marketing with Nina Rachetta
Deep Dive into Agile Marketing
by businessagilityinstitute
3y ago
Nina Rachetta returns to the podcast to discuss the basics of agile marketing ..read more
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