Want to make your Facebook and Instagram ads more effective? Targeting the right audience can make or break your campaigns. In this episode, we dive deep into the art and science of audience targeting specifically tailored for salon owners and hairstylists. Identifying Your Ideal Customer: Discover how to create customer personas and use both demographics and psychographics to zero in on your perfect audience. The Power of Lookalike Audiences: Learn what a lookalike audience is, why it's a game-changer for your salon's marketing strategy, and how to set one up for success. Whether you're ..read more

Beauty Brand Marketing - Private Coaching Call Q&A ..read more

"In this must-listen episode, we dive into the world of advertising metrics crucial for hairstylists and salon owners. Whether you're new to Facebook and Instagram advertising or looking to optimize your existing campaigns, this episode is your go-to guide for meaningful metrics. We'll discuss everything from the basics like Click-Through Rate and Cost Per Click to deeper insights like Return on Ad Spend and Customer Lifetime Value. Learn how to make data-driven decisions that will enhance your ROI and elevate your business. Tune in for expert tips, case studies, and even some insider advice f ..read more

How to increase the ROI of your Facebook/Instagram ads ..read more

Which Facebook/Instagram ads are best for e-commerce ..read more

Five mistakes you’re making me running Facebook ads in 2022 ..read more

Are Facebook ads worth it in 2022 ..read more

In this podcast I answer some of the top questions i've received in our facebook group related to running facebook ads. Follow me on instagram @igrowsalons Join fb group: https://www.facebook.com/groups/hairbrandmarketing ..read more

In this episode I discuss the most important thing you should keep in mind when using social media ..read more

This podcast contains audio from a  recent instagram live where we discussed what you should be doing when you log on to Instagram ..read more