Published on May 5, 2023 at 5:00 p.m. by Kate Amberson. According to the U.S. Bureau of Labor Statistics in 2021, around 276,800 public relations specialists worked in the U.S. Transitioning from college to the real world can be awkward and challenging for anyone. What’s even more difficult is deciding Photo by Sushiman via Adobe Stock where to go next. There are so many things to consider. Where can I make the most money? Where are the best agencies? Do I want to work in house or for a firm? Where will I get the best salary? What industry do I want to go into? What’s right for me? All of thes ..read more

Published on May 4, 2023, at 8:00 p.m. by Olivia Esquivel. Photo via Boys Con’t Cry Label When it was announced that Frank Ocean would be headlining Coachella this year, I was elated. Ocean hadn’t performed live in six years, and his last album was released in 2016. Unfortunately, my delight didn’t last. Frank Ocean’s performance at Coachella went from being one of the most anticipated acts of the festival to a massive disappointment, which subsequently caused a PR nightmare for the artist and the festival. Where did it all go wrong? The chaos began when it was announced — only a few ..read more

Published on May 2, 2023, at 7:21 p.m. by Ginger Morrow. It’s no secret that clothing communicates a message, be it intentional or unintentional. This is especially true when the wearer is one of the most powerful people in the world. Somehow, though, political leaders always find a way to defy fashion expectations and make statements we don’t expect. By Pete Souza via Wikimedia Commons. In recent history, who can forget the case of President Barack Obama and his infamous tan suit, worn during an address about combating ISIS. Pundits criticized him for the color choice, saying i ..read more

Published on April 29, 2023, at 9:19 a.m. by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Via Mackenzie Dimatteo Dimatteo coordinates, makes, packages and delivers all her orders by herself and from her home. Additionally, she runs her website and multiple social media accounts, including a TikTok with 218,300 followers and 7.9 million likes. Mack’s Macs was founded in ..read more

Published on April 29, 2023, at 8:10 a.m. by Hailey Castillo. Irish rock band U2, which formed in the 1970s, has consistently been popular for almost 50 years thanks to several avenues. Whether it be “With or Without You” (aka Ross and Rachel’s song from “Friends”) or frontman Bono’s starring role in “Sing 2,” U2 has managed to remain relevant, even when their relevance was unwarranted. U2 made headlines when their album “Songs of Innocence” was automatically downloaded on every person’s iPhone free of charge in 2014. Both U2 and Apple received backlash ..read more

Published on April 29, 2023, at 8:06 a.m. by Ginger Morrow. The American first lady has attracted national and international attention since the inception of the country. While her position has evolved from a chief social event organizer to a political figure in her own right, her relationship with the media and the public has evolved, too. Early media relations When George Washington assumed office in 1789, the American public was braving new political waters. The predominantly European colonies had only ever been governed under a monarchical system. According to Lisa Burns, profess ..read more

Published on April 27, 2023, at 5:55 p.m. by Kate Amberson and Helen Carson. Public relations is a growing field that has become integral to nearly every industry. Whether it be nonprofit organizations, large universities or major corporations, most establishments utilize public relations in some form or fashion. According to the U.S. Bureau of Labor Statistics, women comprise 64.3% of the public relations industry. Although women dominate the field, as many Photo by Jacob Lund via Adobe Stock as 78% of CEOs in the public relations industry are men. Seth Self, a former writer and editor for Pl ..read more

Published on April 21, 2023, at 9:51 p.m. by Helen Carson. A polka-dotted pantsuit and a NCAA women’s basketball championship title. A woman who can do it all. Photo by @lsuwbkb via Instagram Meet Kim Mulkey, the head coach of Louisiana State University’s women’s basketball team and recent internet sensation and fashion icon. Initially head of the Baylor University women’s basketball program, Mulkey won titles in 2005, 2012 and 2019 for Baylor’s Lady Bears. She headed back to LSU in 2021 and most recently won the 2023 national title with the Lady Tigers. While her impressive and expressive coa ..read more

Published on April 21, 2023, at 9:46 p.m. by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk management strategy. After all, the way an organization responds to a crisis can have long-term impacts on its reputation, financial stability, and, in extreme circumstances, survival. Photo by Markus Winkler via Unsplash Due to the nature of crises and the need to disseminate accur ..read more

Published on April 21, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity and PR is the ability to effectively express brand value because audiences today are drawn to visuals that grab attention almost immediately. A generation of doom-scrolling Photo by manusapon via Adobe Stock Our current culture is one of short attention spans, and apps such as Instagr ..read more