Published on May 1, 20224, 2:36 p.m. by Anne Smith. While there are many well-known names in the public relations world, the name Ron Culp is one that stands out amongst others. Culp has accomplished much in the PR industry and continues to inspire those around him as well. Photo via DePaul University Culp, a graduate from Indiana State University with a bachelor’s degree in political science and journalism, is now the professional in residence of the advertising and public relations graduate program at DePaul University. But Culp’s initial plan after graduating college was not to pu ..read more

Published on May 1, 2024, 2:35 p.m. by Malia Elliott and Jackson Olmstead. Across the United States and more so in the Southeast, bills have been proposed and/or passed through state legislatures in places like Arizona, Mississippi, Alabama, Florida and Texas, targeting diversity, equity and inclusion at state colleges and universities. While these instances of lawmakers introducing bills relating to this subject and what may or may not be available to students at institutions of higher learning may cause some alarm, students, educators and practitioners alike should first understand how integ ..read more

Published on April 30, 2024, 1:42 p.m.  by CamiLee Downey. Landing the first job after college graduation is a daunting task. The communication industry is broad with roles spanning sectors such as government, sports, fashion, news media, entertainment and health care. With a growing industry on the horizon, communication graduates have to be knowledgeable about the industry and its trends to be successful in the hunt for their first jobs. Know the lay of the land Kennedy Studdard, a current programming director at The 4A’s Foundation and a former human resources manager fo ..read more

Published on April 30, 2024, 1:36 p.m. by CamiLee Downey. As March Madness comes to a close, one name in women’s college basketball that has been talked about above all others is Caitlin Clark. With her record-breaking season, she has been the topic of many conversations during this year’s tournament. Throughout her college career, Clark has come to own over 100 records in college basketball, 33 of those in her senior year with the Iowa Hawkeyes. LSU, with its own popular athlete, Angel Reese, contributed to the then-record-breaking viewership with the Elite Eight gam ..read more

Photo by Arthur Edelmans on Unsplash Published on April 23, 2024 at 1:00 p.m. by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and attract different demographics from around the world. Through a combination of influencer partnerships, social media buzz and campaigns, Coachella has solidified its status as a must-attend event for brands and music enjoyers alike ..read more

Published on April 17, 2024, 5:10 p.m. by Stephanie Smith. Working for international public relations involves the practice of PR across international boundaries and cultures, while multiculturalism pertains to various cultural or ethnic groups within a society. Both are important and necessary in the PR world. Ana Skelton, a Spanish for business senior instructor at The University of Alabama, said, “Knowing Spanish, or more than one language, helps professionals effectively work in multicultural environments by knowing cultural differences.” As the number of Hispanics and Latinos contin ..read more

Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to better themselves. Because New Year’s resolutions are meant to be practiced over the length of one year, only 9% of Americans achieve their stated goals. The reasons for this failure may vary — life’s challenges, people’s busy schedules or just lack of effort. Photo via Adobe Stock by rh2010 However, in recent years, many people have committed to and succeeded in following through on viral health trends, such as the 75 Hard Challenge and D ..read more

Published on April 12, 2024 at 5:49 p.m. By Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public figures’ privacy, most of their crises become exposed quickly, and they are shown little to no sympathy, no matter the subject. It can be a struggle for public relations professionals to determine how to go about these situations. Although celebrities have privacy expectations, most of their private life isn’t truly private. As the media relations dire ..read more

Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a new way to connect with users as they consume content. Photo via The Lions Roar Now So, what are parasocial relationships and what are their ethical implications for public relations practitioners? Chronicles of attachment Parasocial relationships are one-sided relationships wh ..read more

Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, Photo via The Today Show a reference to a co-host’s response to Kelly Osborne’s racist comments on “The View,” surged in early 2024 as a social media trend. Users created their own renditions of politically incorrect takes followed by the signature “Oh that’s not–” garnering millions of views and likes. What most users might not recognize is that Osborne’s discriminatory statements occurred nearly ..read more