Health is now everyone’s responsibility
Reputation Today
by Adhitya Veeraraghavan
2d ago
For over 20 years, Edelman has surveyed public trust in government, media, business, and civil society. This year, the 2023 Edelman Trust Barometer Special Report:... The post Health is now everyone’s responsibility appeared first on Reputation Today ..read more
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Brand Building or Media Relations? A PR desk’s measurement framework reveals focus
Reputation Today
by Siddhartha Mukherjee
2d ago
A glance at an organisation’s PR Measurement framework gives an indication of the disposition, KRAs and KPIs of the PR machinery of that organisation. One... The post Brand Building or Media Relations? A PR desk’s measurement framework reveals focus appeared first on Reputation Today ..read more
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Cultivating a Positive Regional Reputation
Reputation Today
by Atul Malikram
3d ago
In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation management has become an integral part of... The post Cultivating a Positive Regional Reputation appeared first on Reputation Today ..read more
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Is it really purpose?
Reputation Today
by Dolly Tayal
3d ago
CSR, cause marketing, movement marketing—brands use these and other terms interchangeably to talk about their community-centric initiatives. Purpose. Suddenly everywhere, usually misunderstood. What does purpose... The post Is it really purpose? appeared first on Reputation Today ..read more
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The kind of skillsets one should develop to build a career in PR…
Reputation Today
by Ganapathy Viswanathan
3d ago
The fundamentals of PR will never change and the principles of PR still need to be followed while working on any PR strategy or Campaign.... The post The kind of skillsets one should develop to build a career in PR… appeared first on Reputation Today ..read more
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Is Content Measurable or Just Feel-Good for Brands?
Reputation Today
by Nisha Ramchandani
3d ago
I ended my previous piece on the point of distribution. This one will start there too. Indians spend 4.9 hours a day on their phones.... The post Is Content Measurable or Just Feel-Good for Brands? appeared first on Reputation Today ..read more
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Gravy Time
Reputation Today
by Nikhil Dey
4d ago
“I am on gravy time…” said a father to his son in a movie I saw recently. He was trying to share how he felt... The post Gravy Time appeared first on Reputation Today ..read more
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How AI is disrupting digital Ads
Reputation Today
by Jai Bahal
4d ago
AI and digital ads Oh AI. How you have changed us. Some got creative. Some got lazy. Get to the point please. Fine. The emergence... The post How AI is disrupting digital Ads appeared first on Reputation Today ..read more
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The ‘Positive thinking’ mindset
Reputation Today
by Amitesh Banerjee
5d ago
Mental health is one of the biggest concerns worldwide in society today. There have been recent unexpected events and changes that have impacted mankind and... The post The ‘Positive thinking’ mindset appeared first on Reputation Today ..read more
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When was the last you finetuned the Communications FM Radio?
Reputation Today
by Sarita Bahl
5d ago
Have you wondered what the communications function sounded or looked like? To me, this function is akin to the role played by a FM radio.... The post When was the last you finetuned the Communications FM Radio? appeared first on Reputation Today ..read more
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