The UK’s digital marketing industry is perhaps the most advanced and competitive in the world. This means that compared to other nations we’re much better at things like search engine optimisation, social media marketing and paid search advertising. So when British companies work with their digital marketing agencies to promote their business internationally they can outperform even the market leaders in their own country. So if you are finding the cost of your pay-per-click advertising is eating into your margins you might find you can get a much cheaper cost-per-click for the same search ter ..read more

Welcome to Midlands Export the podcast from the Department for International Trade in the Midlands. My name is David James and in this episode I’m talking to Malcolm Hall MBE Export Champion and owner of Nottinghamshire based Hall-Fast Industrial Supplies. Hall-Fast began in a spare room of the family home in 2006 and now sells a product range of 45 million items to 82 different countries. The really interesting thing about this export success story is Malcolm ignored nearly all the perceived wisdom about how to sell overseas and followed his own path, which has seen the company win multipl ..read more

Welcome to Midlands Export the brand new podcast brought to you by the Department for International Trade in the Midlands. In these podcasts we aim to provide you with all the information and inspiration you need to turn your business into an international success. My name is David James and in this episode of Midlands Export I’m talking to another of the DIT’s Export Champions; Dr Nik Kotecha, CEO of Loughborough based Morningside Pharmaceuticals. Dr Nik has taken his business from a start up in his garage to winner of the Queen’s Award for Enterprise and export has been fundamental to the ..read more

If you have consumer products using an established online marketplace could be a great way of not only selling to British customers but also to consumer around the world. In fact using marketplaces for cross border e-commerce is one of the very easiest ways to begin your export journey. This is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands. My name is David James and in this episode I’m talking to Cas Paton, Founder and CEO of OnBuy.com the world’s fastest growing online marketplace. I caught up with Cas at the DIT’s Go Global event which ..read more

If you’re an online retailer who’s had success selling to customers in the UK you will be interested to know there’s a way to easily export to 40 additional markets through an online marketplace called Fruugo. So if you’re finding the increased cost of paid search traffic in the UK is eating into your margins or you're just looking for new growth opportunities you’ll be interested in this episode of Midlands Export. My name is David James and I got the chance to talk to Håkan Thyr, Chief Revenue Officer at Fruugo, at the Department for International Trade’s Go Global event in February this yea ..read more

This is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands. My name is David James and in this episode I’m talking to Alex Makino-Farrell, Adviser at the China Britain Business Council about the exciting opportunities in the worlds biggest online market. I caught up with Alex at the DIT’s Go Global event in February this year. We talk about how CBBC can help you successfully enter the Chinese market, why everything you’ve learnt about digital marketing in the UK is largely irrelevant and why talking to Chinese students and tourists could be rea ..read more

Alex Wyatt, Global Project Manager at SimplyVAT Using cross border e-commerce to export around the world is a relatively easy and very efficient way to begin your export journey. One thing you need to be aware of is that although you can initially sell cross border without registering for VAT in the country you are selling to, there are different thresholds for different countries after which you will have to register for and pay VAT in the destination. My name is David James and in this episode of Midlands Export, which was recorded at the Department for International Trade’s Go Global Event ..read more

This is Midlands Export the podcast brought to you by the Department for International Trade in the Midlands. Our mission is to provide you with the inspiration and information you need to take your business to international success. My name is David James and in this episode I’m talking to George Paul, Export Champion and Owner of Derbyshire based Bradburys Cheese. George is relatively new to exporting having started just five years ago but in that short time Bradburys Cheese now do eight and a half million pounds with of international business in 32 different markets. George has some rea ..read more

When you think about UK exports you probably think about British manufacturers loading products onto boast, trucks or planes. But did you know British companies sold over two hundred and eighty billion pounds of services to overseas customers in 2018. So if you are a service based business and think exporting is not for you, think again. This is Midlands Export, the brand new podcast brought to you by the Department for International Trade in the Midlands. My name is David James and in this episode I’m talking to Jane Shepherd MBE, Export Champion and Director of Staffordshire based Shepher ..read more

This is Midlands Export, the podcast from the Department for International Trade in the Midlands. In this episode we’re talking to Ed Williams and Jamie Laing Founders of Candy Kittens, a high end confectionery company that launched in 2012. Ed and Jamie have some great advice on how they launched and grew their business through a combination of retailers, e-commerce and export. My name is David James and I caught up with Ed and Jamie at the DIT’s Go Global event which took place in February this year. If you want help to take your start up global visit Great.gov.uk and click on the ‘cont ..read more