In this episode of Grocery Talks, Food Distribution Guy’s Richard Baker interviews Dana McCauley, Chief Experience Officer of the Canadian Food Innovation Network. Canadian Food Inspection Network is a not-for-profit organization that supports innovation in Canada’s food system.   The post Grocery Talks with Dana McCauley, Canadian Food Innovation Network appeared first on Food Distribution Guy ..read more

Nourish Food Marketing is Canada’s only full-service marketing agency specializing in the food sector. Each year they release their food trend report. Our discussion on this month’s Grocery Talks Podcast was led around their evolving trends for 2022. Listen in to my discussion with President and Co-founding partner, Jo-Ann McArthur. The post Grocery Talks with Nourish Food Marketing appeared first on Food Distribution Guy ..read more

The Upcycled Food Association is a not-for-profit organization whose mission is to reduce food waste. Since their conception in 2019, they have averted 700M pounds of food going to waste. Through research, strategy, networking, and policy advocacy, Upcycled Food Association is building a food system in which all food is elevated to its highest and best use. UFA is comprised of Members and Associate Members from around the world. The post Food Distribution Guy Interviews Upcycled Food Association appeared first on Food Distribution Guy ..read more

Public Relations, a cost-efficient strategy to build relationships that aid in the general growth and awareness of a brand. Since 2008, Zebra Public Relations has been providing hardworking entrepreneurs with the visibility their business deserves. Food Distribution Guy’s Richard Baker is pleased to interview their CEO, Ms. Kojenwa Moitt. The post Food Distribution Guy Interviews Zebra Public Relations appeared first on Food Distribution Guy ..read more

Globally, big food brands are losing sales and market share to small CPG firms. Yellofruit is one such Canadian success story. Manufactured in Ontario, this family-run business has created a niche in the market with its plant-based frozen dessert made from organic bananas. Food Distribution Guy’s Richard Baker, interviews co-founder Andrew Kinnear.   The post Food Distribution Guy Interviews Yellofruit appeared first on Food Distribution Guy ..read more

Globally, the UN estimates consumers waste 1B tons of food each year. Closer to home the UN estimates Canadians waste 2.94M metric tonnes of food each year. Mr. Oded Omer is the founder and President of Wasteless, a company utilizing dynamic pricing models to cut down on food waste in grocery stores. Our podcast interview with Mr. O. Omer.   The post Grocery Talks Interview with Oded Omer, founder of Wasteless appeared first on Food Distribution Guy ..read more

This month we were pleased to talk with Mark Lehberg of Latitudes, Marketing By Design. Latitudes creates food packaging that looks as delicious as the product inside, and they can provide studio photography with on-site kitchens and a food stylist/chef. They are also up-to-date on the latest FDA regulations, as well as all CFIA guidelines in Canada.   The post Grocery Talks with Mark Lehberg, Latitudes – Marketing by Design appeared first on Food Distribution Guy ..read more

This past week, Food Distribution Guy’s Richard Baker, was pleased to interview Jean-Marc Demers – CEO of Braque. The post Grocery Talks with CEO of Braque Marketing Agency, Jean-Marc Demers appeared first on Food Distribution Guy ..read more

New brand entrants into the grocery sector face an uphill battle to generate brand awareness and stimulate trial purchase. This is especially true given retailers provide new food entrants a short probationary period (6-9 months) to prove themselves and brand icons dominate most if not all of the categories. Yet, most new brand entrants neglect couponing as an integral component of their marketing strategy despite the role it can play in a brand’s success.   Contrary to what many may believe, couponing is not dead. In fact, 83% of Canadians have utilized a coupon in the past 3-months. 67 ..read more

Food Distribution Guy’s Richard Baker had the privilege to interview Paige Ohliger, CEO and Founder of Plantricious this past week. Plantricious was born when a few close friends came together armed with knowledge and an idea; they knew the scientific evidence shows us that, a mostly plant-based diet is not only the best diet for us, it’s also the best diet for our planet. They learned that not all plant-based foods are created equal. Foods we assumed to be healthy, labeled vegan, vegetarian and plant-based, more often than not, turned out to be highly processed, full of added sugars, sodium ..read more