How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Visit our website for the detailed episode recap with key learnings. Product Tranquility Follow Dan on LinkedIn SaaS Scaling Secrets — Dan’s podcast Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a revi ..read more

How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Visit our website for the detailed episode recap with key learnings. saas.group — Tim’s company UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group TinySeed Send Tim an email Follow Tim on ..read more

With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Visit our website for the detailed episode recap with key learnings. DEPT® — Michael’s place of work Litmus, — template testing tools Postman Follow Michael on LinkedIn Thanks for listening! If you found the episode useful, please sprea ..read more

How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more. Visit our website for the detailed episode recap with key learnings. From Grassroots To Greatness — Lloyed’s new book Start with Why — a book by Simon Sinek Nick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelists Larry Ellison, J ..read more

How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more. Visit our website for the detailed episode recap with key learnings. Response Labs Connect with Tim on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor Th ..read more

How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more. Visit our website for the detailed episode recap with key learnings. Collie — Sofia’s new product, a tool for engineering teams EnjoyHQ — Sofia’s previous company Know Your Customers’ “Jobs to Be Done” Uncovering Customer Insights with Aggelos ..read more

How do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more. Visit our website for the detailed episode recap with key learnings. DemandMaven — Asia’s company Hacking Growth — a book by Sean Ellis and Morgan Brown Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz North Star KPI Van Westendorp Price Sensitivity Survey How Superhuman Built an Engine to Find Product-Market Fit Price ..read more

Why should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more. Visit our website for the detailed episode recap with key learnings. Software Pricing Partners The three worst B2B SaaS pricing errors – and how to avoid them Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review ..read more

What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more. Visit our website for the detailed episode recap with key learnings. Kumospace – David’s place of work dbt logic The cupcake approach by Intercom Towards Data Science SF Python Follow David on LinkedIn and Twitter Thanks for listening! If you found the episode useful, please spread the word about ..read more

How can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more. Visit our website for the detailed episode recap with key learnings. The Juice – Jonathan’s content curation platform for B2B professionals BDTP S5E2: Building Two-sided Marketplaces with John Doherty UI Breakfast Episode 175 with Dru Riley SparkToro – a tool by Rand Fishkin G2 – business software and services reviews site BDTP S5E4: Survey-based Research Proje ..read more