It’s common knowledge that millennials have become the biggest and most influential market as home buyers and sellers.  The real unanswered question for many is what does this mean for building business, relationships, and the thing driving both – the agent brand? Millennials exhibit new technology behaviors that impact the home search and buying process. So not only do agents need to meet the Millennial market where they are, they also need to be prepared to build their brand and relationships with their millennial clients online, using new technology and social tools at their disposal ..read more

NFTs have entered the real estate market.  And the Real Estate Tech and Fin Tech conversations.  For most, it’s even unclear what NFTs are, or how they are created, let alone what their impact on the real estate industry might be.  Are NFTs to become the standard mechanism for buying and selling property, and should agents worry?   What most people know of NFTs are spectacularized examples of digital collectibles trading for outlandish prices with increasing frequency and popularity (especially when involving celebrities).  A Japanese rainbow-powered, pop-tart k ..read more

Global voice Purlin data science tech star Hasmik Galstyan was featured as a Guest Speaker for the 2021 Women in Data Science (WiDS) Worldwide Conference.  The global initiative spanned 60+ countries, 150+ regional events, and included over 100,000 data science participants. Stanford University began hosting this event five years ago to inspire and educate data scientists worldwide, regardless of gender, and to support women in the field.  Purlin has shared this goal from inception, purveying the best possible global team without bias, while actively recruiting and developing top fem ..read more

Wise Agent and Purlin, leaders in real estate CRM and real estate AI, respectively, have found a way to change the lead generation conversation. From more leads, to better leads.  From higher conversion, to easier conversion.  From automation, to intelligent personalization. With the right combination CRM expertise and AI tools, agents can deepen their relationships with the clients from before they are leads to well after the transaction.  All of this with a lot less work.  The result is happier clients and better business.    Connect early & personally ..read more

DOM inspiration What’s utterly unremarkable is the days on market trend for US home sales in 2020.  Despite COVID, its steady downward trend of more than a decade has continued unabated.  The explanation is certainly multivariate, probably inconclusive, and a subject for debate for sure.  Lot’s of factors are in play, like supply and demand trends, cheap financing, and virtual real estate tech, among others. We took a look at listing photos.  Secrets in the Image Data Rather than cracking the “why,” our goal was to simply gather data on the “what happened as a result.”&nbs ..read more

change the question About twenty years ago automated online home valuations became accessible to everyone.  The immediacy of the insights quickly became an expectation bred into the process and the value proposition hasn’t changed since.  Pick a home search site, enter an address, get a market value.  A branded algorithm matches location-based pricing trends with square footage.  Ta da, you have a ballpark estimate, invariably eliciting responses like, “how is our home worth so little?”  or, “how is that house worth so much?” and, “what do we do now?” The statistical v ..read more

It’s a feel. What’s outside a home can be as important as what’s inside the foyer. Big or small a backyard is its own, separate world. A sanctuary for reflection, relaxation and play. When looking for homes for sale, doing a home search by backyard provides a view into the neighborhood. Neighborhood is part of Home Seeing what surrounds that fantastic modern home (and all of the homes nearby), fills in important blanks what it would be like to live there and like that. In a perfect world you could visit and experience the backyards and neighborhoods of all of every home that you are curious ab ..read more

Curb appeal … status, taste or just home? Some say that architectural style of a home says something about you, like your car or your clothes.  Others care more about design, and less about outward impressions.  It’s not far-fetched to think that either type would love to search homes by style. Unfortunately, the search for homes for sale by style is weak at best and impacted by considerable misinformation.  In other words, you never know what Google’s gonna get you because of faulty text-based descriptions of listings.  The principle source of home listing, the MLS, includ ..read more

You like what only you like when you see it, even when you can’t put a finger on it. That one piece of fruit or flower in a field stands out and says choose me. Multiply that idea by a thousand when looking at homes in the sea of listing sameness. Imagine if you had a tool for finding a home using style, your own personal style … Say you are looking for modern homes in Manhattan Beach, CA. Whether you are using home search site or an agent, most often homes for sale are picked for you. Very basic queries that deliver very basic results. You are left to choose which one creates the most tingles ..read more

One good and bad bit of COVID-related real estate truth is that the process has been given a hard shove into the virtual.   The move does help fill the in-person void created by new social distancing norms, and virtual tools will forever be part of a “more efficient process.”   But has the home-finding calculus changed for the better, or is the value mostly entertainment provided by fun technology?  Is there a matching algorithm for finding the right home? The black and white TV is now color.  The coat hanger antennae replaced by cable.  Game Shows replaced by Game of ..read more