This Spring, Erker’s 1879 has widely expanded its eyeglass selection with the release of 12 new eyeglass models, available in 4-5 colorways each. This release brings new frames to their A.P. Collection, which was inspired by their founding father, Adolf P. Erker, who established the family business 145 years ago in downtown St. Louis. BrentwoodBrookeBelRidge Of the new eyeglass models, 7 feature an acetate design with a custom metal wire core throughout the temple, hand-polished for a silky-smooth feel. All acetate color blends were custom-designed by the Erkers themselves, introducing 11 new ..read more

GIGI STUDIOS presents the new optical and sun designs from the XS Collection, which condenses the brand’s essence in small-caliber models. The XS Collection comprises elegant silhouettes in compact, bold designs that encapsulate a powerful spirit in a small size. Handcrafted with great attention to detail, the new models are perfectly suited to smaller faces, enhancing their individuality and style. Made from the best noble materials, such as natural acetates from Italy and German stainless steel, the XS collection has expanded  with eleven new models: seven optical glasses and four ..read more

Four new ophthalmic models for men and women are joining the ranks of Spectaful’s iconic CLOUD collection, showcased in a variety of versatile and timeless silhouettes. With thicker temples for added boldness and a unique aesthetic, the new designs feature a bold interplay of contrasting and vivid colors between the front and temples, adding a playful sophistication for both the daring and those with a more classic taste. Known for their perfect blend of functionality and contemporary aesthetics, the CLOUD models are crafted with a combination of aluminum with durable Technopolymer, while the ..read more

Ørgreen Optics is thrilled to unveil its latest eyewear innovations, the “Runaway” and “Upside” frames, as key highlights of the vibrant HAVN stainless steel collection. The collection’s evocative name draws inspiration from the tranquil harbors and intricate canal networks surrounding our Copenhagen headquarters. Runaway The names of these frames pay homage to the plethora of boats adorning the harbor, while their vivid color schemes reflect the rich palette of hues found in the houses nearby. Upside Crafted from stainless steel, the “Runaway” and “Upside” frames embody Ørgreen’s unwavering ..read more

Eddie Bauer, an outdoor brand, has been inspiring, enabling, and empowering people to live their adventures with products that are built to last. From designing the first patented down jacket in America to outfitting the first American ascent of Mt. Everest, the brand built quite a legacy of innovation and exploration. Eddie Bauer’s mission is to inspire and enable all people to connect with the outdoors and create cutting-edge gear while reducing their impact on the environment. To honor this mission, Eddie Bauer Eyewear will continue providing quality prescription eyeglasses and sunglasses ..read more

Born of nature, the newly designed Rio from Bird Eyewear is a salute to the inherent beauty of the Earth. Bird has taken this oversized cat-eye frame to a bold new level, placing nature at the very heart. The Rio is crafted from Bird’s signature bio-acetate, with natural plant-based colors embracing a planet-positive design. Through its cutting-edge, ultra-low carbon production processes, each Rio creates an equivalent level of C02 as boiling a kettle twice. Bird’s innovative acetate folding process ensures that the Rio is truly one-of-a-kind, beautifully mirroring nature’s flair for origina ..read more

As I advance in my journey in the field of Opticianry, I often reflect on how beneficial it would have been to receive certain insights when I first started. Understanding the complexities of meeting customers’ specific needs and offering them eyeglasses that enhance their appearance and vision is like solving an intricate puzzle. Let’s explore these aspects together to guide aspiring eyecare professionals and hopefully prevent them from experiencing the same “if only I knew that when…” moment that I did. The first thing is manual lensometry. Manual lensometry is something that not a lot of y ..read more

United Colors of Benetton has been a leading Italian brand that has always championed positivity and inclusivity throughout its six decades. For the new season, the SS24 optical collection introduces 7 new acetates and 1 semi-rimless metal, for women and men, evolving Benetton’s legacy of playful and contemporary design while staying true to the brand’s spirit of individuality. WOMEN’S COLLECTION A classic and wearable women’s eyewear style, BEO1110, is reimagined in bold color options, such as a Glossy Crystal Red. The contrast lamination on the top of the front, creates a playful, feminine ..read more

Daniel speaks with Rosario Toscano, the CEO of the Akoni Group. Rosario Toscano – AKONI Group     This story Rosario Toscano – The Akoni Group//Optical Journal Podcast - appears on The Optical Journal ..read more

Transport yourself to the sun-drenched shores of the Mediterranean with the Eyewear by David Beckham Spring Summer 2024 collection.  Inspired by the tranquility of David Beckham’s personal holiday retreats, this campaign captures the essence of effortless summer style. The campaign unfolds with a cinematic narrative, following David as he arrives on motorbike to a stunning villa, with breathtaking views of ochre-hued cliffs and a turquoise sea. Throughout the day, David immerses himself in the laid-back luxury of “dolce far niente” – reading the local newspaper, lounging by the pool, and ..read more