Send me a Text Message. I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and creativity amidst running a small business. I emphasize sustainable crafting and integrating it into my marketing. Join me as I share my journey. FULL SHOW-NOTES WITH TAKEAWAYS  patternshift.fm GET MAILS HERE! BEST QUOTE FROM THE EPISODE"Sometimes, a lot of the time, when you get overwhelmed by all the things you need to do ..read more

 I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you!  FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE! BEST QUOTE FROM THE ..read more

In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success. I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness. Highlighting models like SMART, GROW, and ..read more

I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap.  I was moved and frustrated by the ever-returning struggles of small creative businesses. So in this episode, I'll guide you through the fundamental steps of building your own business in a simple and straig ..read more

Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor. I spill the tea on transforming your approach to selling. It's not about pushing for money; it's about serving and sharing your passion. The key is understanding your audience's needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share personal insights and practical tips. Learn f ..read more

SUMMARY In this episode,  we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation. I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable busine ..read more

SUMMARY Hey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner. We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity. I highlight the need to align personal values, understand customer needs, and create a sustainable business model. Don't miss out on the free PDF for self-discovery prompts and the opportunity to sign up for Pattern Shift updates and join th ..read more

 SUMMARY In this episode, I'll be taking you through my three-step process to reflect on the past year and set intentions for the upcoming one. We'll delve into both personal and business aspects, emphasizing the importance of a holistic approach. I'll be sharing insights into my use of the Year Compass, a practical tool guiding a deep dive into significant events and creating a compass for the new year. We'll then explore my daily practice as a bullet journalist, unraveling the mindfulness practice cleverly disguised as a productivity system, emphasizing the power of reflection and inte ..read more

How much money could your business save by adopting simple, yet effective strategies? I'm Saskia the Fighter, and in our latest episode, we unpack the art of freeing up cash for your business in as little as three months. By setting clear goals and celebrating even the smallest wins, we explore how organizing, connecting with others, healthy living, and making sustainable choices can make a big difference in your finances. Struggling to spot those hidden benefits in your daily spending? Let's dive right into the heart of preparing for savings and teaching you to find those hidden gems. By tra ..read more

What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through. A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain. Thr ..read more