As a business owner looking for a digital marketing agency, you can have one piece of paper that will save you and the new agency loads of time. In this video, Kim Adamof of Edge Digital explains what should be on this piece of paper and why it’s essential. A list of all the accounts you have that control your business is the one piece of paper that can save you hours of frustration when working with a third-party marketing agency. That list should include your domain name, website host, Google Analytics, YouTube channel, and social media profiles. When a marketing firm starts working with a ..read more

Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image Name and Alt Text Websites contain many images and graphics. It’s what makes the site look and feel a certain way. People like to see pictures on a website because they quickly convey what the brand represents. The mistake most people make when adding images to a website is the name of the image or graphic file. Before uploading a ..read more

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into increased income. What’s the number one piece of data you need to monitor? If your business is paying for SEO or advertising services, you will get reports from these companies. They’re going to give a lot of impressive data, but how do you read that data? What does it mean? One piece of data you need to pay attention to, and that ..read more

Do you want to win more business? That’s a big YES. What’s the answer to the big question, “what is it going to take to win?” The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest winners. Do you think Tom Brady and Bill Belichick take the off-season off? NO, they are busy coming up with new plays and formations to run. They watch films on new divisional opponents and biggest threats for the offseason and even watch tape on new arrivals to the team to see what they should be capable of bringing to the team. Th ..read more

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews than they did five years ago because of the increase of fake reviews. The study reported that it was hard to find an exact number, but sources say anywhere between 10 and 40% of all online reviews are fake. What counts as a fake review? Someone writing a review for the wrong company, someone who had never been to the business write ..read more

Few things in the world can strike fear into the heart of an SEO like the words “core algorithm update” do. For some, that means their site and rankings will go flying up higher than they’ve ever been before. For many others, though, it means that they are about to see a lot of hard work go right down the drain. Hopefully only temporarily, but it’s always possible that these effects last long term. Google has now changed what they think are the best ranking factors for websites in the search results. For months, or perhaps even longer, ensuring consistent rankings and results has been done one ..read more

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don’t want to put all of your eggs in one basket with it. When it comes to getting your business advertised, the more places you can have it, the better! What Is Media Buying? In the most simple terms, media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. So it may sound some complex system but it’s actually a very sim ..read more

With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid marketing efforts. This is a good way to save money in the short-term, but more often than not it’s very detrimental to your long-term finances! Even if you’re spending very little, it’s generally going to be well worth long-term just to keep that paid traffic active. Marketing Tips During COVID Set up an Ad schedule.  ..read more

Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners’ attention to their site using content and advertising. In turn, these companies sell that attention to contractors, which may seem like a good idea on the surface, but if you’ve ever paid for their leads, you know that’s not always the case. What are lead generation companies, and how do they work? Online directory companies, such as Angie’s List and Home Advisor, provide homeowners with lists of contractors with crowd-sourced revi ..read more

Digital marketing is crucial for a business’s growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your business can reach a much wider audience at a rapid pace. We’ll talk about the best ways to promote your business digitally here. Top Ten Ways to Promote Your Business Create a Website. Businesses need to create a website. Social media pages are useful to have, but they don’t have the same flexibility as a website. Websites can be custo ..read more