Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Apptivate
by Remerge
6d ago
How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privacy Sandbox’s Product Manager for the Protected Audience API, Trenton Starkey. Mobile advertisers and publishers can learn about the all-new on-device auction system, how it works, and how they can prepare for the rollout of the Android Privacy Sandbox. Questions Answered in this Episode: What is Verve G ..read more
Visit website
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
Apptivate
by Remerge
1M ago
Catherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what’s happening within the murkiness of cookie depreciation and the advertising industry’s no-ID world. She also discusses emerging trends from AI-powered media buying to retail media and more. At Adweek, Catherine focuses on how media buyers and brands spend their marketing budgets, what channels are most effective for them, and what struggles they encounter in buying the best media to reach the right aud ..read more
Visit website
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Apptivate
by Remerge
1M ago
Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Janos worked for Voodoo and Socialpoint.  Questions Janos Answered in this Episode: How is SYBO approaching user data privacy? What data points do you still rely on in performance marketing related to user privacy? How do you communicate your priva ..read more
Visit website
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Apptivate
by Remerge
2M ago
Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on your ads, and what the future of AI holds for creatives in mobile marketing.  Questions Gokce answered in this episode: What types of gaming studios are using playable ads? And is there a distinction between the types of playables being used and t ..read more
Visit website
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Apptivate
by Remerge
3M ago
As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could help each other shine within this male-dominated sector of the tech industry. Questions Lana answered in this episode: How did you end up in product advertising? Did you have a mentor? Did you ever feel intimidated to speak up? How have you been abl ..read more
Visit website
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Apptivate
by Remerge
3M ago
It’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Senior Director of Sales for EMEA, who joined a handful of other female tech leaders in launching a program that invites young girls and boys to learn about different jobs within tech companies. To date, the NOW+NEXT program has reached over 6,000 young girls throughout the UK with plans to expand to the U ..read more
Visit website
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Apptivate
by Remerge
4M ago
Sometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Marketing Manager for the inbound unit at Momox.  Momox is a Berlin-based “recommerce” company that buys and resells used books and media. Previous to working at Momox, Seif led user acquisition efforts for apps across global markets, including Phiture, Quandoo, and Wego.com. Questions Seif Answered ..read more
Visit website
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Apptivate
by Remerge
5M ago
Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry.  It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple’s ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of mobile privacy, and ..read more
Visit website
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
Apptivate
by Remerge
5M ago
Lana Dubinskiy is an app product advisor and full-time consultant specializing in helping brands leverage AI and machine learning to optimize their workflows and increase revenue. In this episode, Lana breaks down how e-commerce brands can improve the customers’ shopping experience in their app using AI, and how to get started with the AI journey! Questions Lana answered in this episode: What types of organizations have you assisted in the past? How do e-commerce brands get started with using AI and machine learning to enhance the customer experience? What are you looking for when reviewing a ..read more
Visit website
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)
Apptivate
by Remerge
6M ago
With so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and best practices. In this episode, guest Matt Hudson, co-founder of BILDIT, helps eCommerce marketers consider whether they need an app, how to go about building one, and how to improve the customer's experience for those who already have an app. Matt Hudson is a seasoned app architect with over a decade of ..read more
Visit website

Follow Apptivate on FeedSpot

Continue with Google
Continue with Apple
OR