Ludovic Thevelin advises app advertisers on their international growth strategies at Google. In this episode, host Maria Lannon talks to Ludovic about go-to-market considerations for different verticals, like gaming and fintech, how to make strategic decisions on international growth, today’s most promising untapped markets, and the LTV opportunities of, what Google calls, Next Billion User Markets.   Ludovic started working with Google eight years ago at their European headquarters in Dublin before moving to New York City and joining the international growth team five years ago. Que ..read more

Today’s guest is an expert in helping startups successfully launch new mobile apps and web products. In this episode, David Jumper, a managing partner at Hyper Digital Partners, shares the top five most common mistakes he sees startups making in their performance marketing, and offers his advice on what to do instead.  David Jumper is a managing partner at Hyper Digital Partners. He’s a growth expert with over 15 years of experience in scaling apps and web products across the gaming, entertainment, and e-commerce verticals.  Questions David Answered in this Episode: What does Hyper ..read more

In the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps got ahead of their competitors with loyalty schemes, reward programs, and retention “core loops.” Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories an ..read more

In the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia’s report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with app store search ads and curating the right ad network mix.  Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories and sub-categorie ..read more

Lomit Patel returns to the Apptivate podcast to share his experiences marketing Tynker, an Edtech product that teaches kids how to code. The platform reaches 60 million users in over 150 countries. In his new role as Chief Growth officer, Lomit discusses how the team got kids excited about coding and engaged teachers and parents to use the app. Lomit Patel has worked in growth at startups for over 20 years. He is the author of Lean AI and a Forbes Business Development Council Member. He’s worked at a number of startups that have gone on to become an IPO, like Roku, or that have been acquired b ..read more

Jennie Lewis is the Senior Manager of Customer Insights at Airship. In this Women In Mobile episode, Jennie shares her positive approach and experience to navigating male-dominated tech fields, such as solutions architecture. She and the host, Maria Lannon, discuss how to build a more diverse pipeline of executive leadership for the future.  At Airship, Jennie helps brands understand the economic impact and quantitative results of their mobile app strategies. Airship is known for its push notification and in-app messaging solutions and for mastering mobile app experiences to engage custom ..read more

Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others,  taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her success in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good manager, how to attract and hire top talent, and all the reasons she’s excited to be working in mobile ..read more

Welcome back to another year celebrating International Women’s Month and the women who work in our mobile marketing industry. In this episode, our host, Maria Lannon, interviews Allie Hitchcock, the Lifecycle Marketing Manager at Houzz. They talk about helping users get the most out of an app product, turning mistakes into positive opportunities, and how to be successful when working remotely.   Houzz is an app for home designs and remodels. Prior to becoming the Lifecycle Marketing Manager at Houzz, Allie was a Lifecycle Marketing Manager at Loom. She is based in Orlando, Florida. Q ..read more

Eran Friedman, Co-Founder and CTO at Singular, joins Apptivate to talk about what the initial postbacks from SKAdNetwork 4.0 mean for mobile marketers. In this episode, he and host Brian Altman discuss the new features of SKAN 4.0 for mobile advertisers, how to leverage these features, and how to transition from SKAN 3.0 to SKAN 4.0. You’ll also learn about FLEDGE and how to prepare for privacy changes with Google’s Privacy Sandbox for Android.  Singular is a next-gen mobile measurement partner and thought leader on SKAdNetwork. Singular’s intelligent SaaS platform enables mobile marketer ..read more

Joel Debus is the Marketing Automation Manager at Klarna, a “buy now, pay later” shopping app. In this episode, Joel breaks down what good marketing automation looks like and how to implement the best approach. Joel discusses identifying trigger points in the customer journey, scaling automation, personalization based on user behavior, and using a “working backward” methodology. Questions Joel Answered in this Episode: What got you into CRM? And what brought you to Klarna? What does Klarna focus on? What does marketing automation mean to you? And what does good marketing automation look like ..read more