Tweet Share Share Pin E3.06 | Using Branded Content to Your Benefit Melanie Deziel, Co-Founder and VP of Marketing at GroupUps, discusses all things content and how it can be used to promote your practice. Featured Guest Melanie Deziel | Co-Founder and VP of Marketing, GroupUps Website GroupUps.com << Return to Guide Focus Whether it’s print or digital, text or video, content is still king. Effectively using content can increase retention and referrals from current patients and convince new patients to join your practice. Knowing where to use it, how to cr ..read more

E2.22 | Practice Expansion Considerations Dr. Amy Smith, owner of Smith Orthodontics and practicing orthodontist in Parkersburg and Ripley, WV, is with us to talk about her experience transitioning to a two office practice. Featured Guest Dr. Amy Smith | Owner/Orthodontist, Smith Orthodontics Website DrAmyOrtho.com << Return to Guide Focus Deciding whether to buy another practice is among the biggest financial decisions an orthodontist will make over the course of their career. Today, we’re talking with a doctor who has already made this transition. She’s here ..read more

E2.22 | Practice Expansion Considerations Dr. Amy Smith, owner of Smith Orthodontics and practicing orthodontist in Parkersburg and Ripley, WV, is with us to talk about her experience transitioning to a two office practice. Featured Guest Dr. Amy Smith | Owner/Orthodontist, Smith Orthodontics Website DrAmyOrtho.com << Return to Guide Focus Deciding whether to buy another practice is among the biggest financial decisions an orthodontist will make over the course of their career. Today, we’re talking with a doctor who has already made this transition. She’s here ..read more

E2.21 | The Changing Face of Orthodontic Transitions Dr. Mike Karol, Dental Practice Broker and Consultant at US Dental Practices, talks about the factors to take into consideration when valuing a dental or orthodontic practice. Featured Guest Dr. Mike Karol | Dental Practice Broker and Consultant, US Dental Practices Website USDentalPractices.com << Return to Guide Focus Today we revisit practice valuation. Is your worth determined simply by adding up physical assets and existing patients or are other less traditional assets, like your brand strength, equally ..read more

E2.20 | Defining Your Dream Patients Richie Guerzon, co-founder of Ortho Sales Engine, explains the need to clearly define the types of patients you want to attract and walks you through the creation of a well-crafted buyer persona. Featured Guest Richie Guerzon | Co-Founder, Ortho Sales Engine Website OrthoSalesEngine.com << Return to Guide Focus When marketing your practice, it’s important to have a "dream patient" in mind. But how do you figure out just who that is alienating potential patients that might fall outside your defined target audience? We'll sho ..read more

E2.19 | Determining the Value of Your Practice Chris Bentson, Partner of Bentson Copple & Associates, talks how to properly asses the value of your practice as well as how to transition an orthodontic practice. Featured Guest Chris Bentson | Partner, Bentson Copple & Associates Website BentsonCopple.com << Return to Guide Focus If you are considering retiring and selling your practice or might be looking to bring on a partner, you’ll need to know what your practice is worth. Today we’re speaking with a valuation expert who will explain where your effor ..read more

E2.18 | Improving Pending Patient Conversions Eric Romingquet, President and CEO of TxConverter, talks about his pending exams management and follow-up company that serves the dental and orthodontic industry. Featured Guest Eric Romingquet | President and CEO, TxConverter Website TxConverter.com << Return to Guide Focus According to a study by Brevet, 80% of sales require an average of five follow-ups in order to close the deal. However, 44% of sales reps follow up with a prospect only once before giving up. Are you leaving money on the table? In this episode ..read more

E2.18 | Improving Pending Patient Conversions Eric Romingquet, President and CEO of TxConverter, talks about his pending exams management and follow-up company that serves the dental and orthodontic industry. Featured Guest Eric Romingquet | President and CEO, TxConverter Website TxConverter.com << Return to Guide Focus According to a study by Brevet, 80% of sales require an average of five follow-ups in order to close the deal. However, 44% of sales reps follow up with a prospect only once before giving up. Are you leaving money on the table? In this episode ..read more

E2.17 | Exploring HIPAA and PCI Safeguards Danielle Mckinley, Founder of the HIPAA Chick and founding member of PCIHIPAA, talks about cyber security, risk mitigation, HIPAA and PCI compliance, and what they mean for a practice. Featured Guest Danielle Mckinley | Founder, The HIPAA Chick Website www.PCIHIPAA.com/Danielle << Return to Guide Focus Businesses have always faced different kinds of risk, but in the last two decades, cyber risk has become one of the fastest-growing threats to businesses today. That includes orthodontic practices. Today we’re talking a ..read more

TweetShareSharePin E1.24The Introduction of Virtual Consultation Dr. Jodi shares her experience offering virtual consultations to potential patients and current patients, outlines her processes, discusses how it has changed her practice, and fields questions from other participating doctors ..read more