Play Video E3.07 | The Future of Virtual Consultation Greg Pellegrom, Co-Founder and CEO of SmileSnap, returns to discuss how virtual consultation has changed since the boom of 2020 and how virtual can still serve as an important component of a successful patient acquisition process. Featured Guest Greg Pellegrom | Co-Founder and CEO of SmileSnap Website SmileSnap.com << Return to Guide Focus Patients are now more comfortable with telehealth appointments thanks to the pandemic-driven surge in virtual care, but many doctors are now trying to decide if the inve ..read more

Play Video Tweet Share Share Pin E3.06 | Using Branded Content to Your Benefit Melanie Deziel, Co-Founder and VP of Marketing at GroupUps, discusses all things content and how it can be used to promote your practice. Featured Guest Melanie Deziel | Co-Founder and VP of Marketing, GroupUps Website GroupUps.com << Return to Guide Focus Whether it’s print or digital, text or video, content is still king. Effectively using content can increase retention and referrals from current patients and convince new patients to join your practice. Knowing where to use i ..read more

Play Video Tweet Share Share Pin E3.05 | Differentiation Through Predictability Dr. Marina Domracheva, Founder and CEO of 3D Predict, talks about using technology and increased efficiency as differentiators to combat the effects of a downturn in the economy. Featured Guest Dr. Marina Domracheva | Founder and CEO, 3D Predict Website 3DPredict.com << Return to Guide Focus The future of our economy has many doctors scared. In today's show, we discuss specific steps dentists and orthodontists can take to reduce overhead, increase margins and make their office ..read more

Play Video Tweet Share Share Pin E3.04 | Tactics For Surviving an Economic Downturn Dr. Mart McClellan, President of Macro Wealth Management, talks about several ways an orthodontic practice can survive and even thrive through an economic downturn. His holistic approach ensures orthodontists are proactive in their approach to resisting negative economic changes. Featured Guest Mart McClellan | President, Macro Wealth Management Website Macro-Wealth.com << Return to Guide Focus No one can predict the future, but it’s always wise to make your orthodontic pr ..read more

Play Video E3.03 | The Yes-Way to Orthodontic Selling Laura Cafik-Martin of Cafik Martin Coaching joins us to discuss the art and heart behind successfully selling orthodontic treatment. Featured Guest Laura Cafik-Martin | Owner, Cafik Martin Coaching Website cafikmartincoaching.com << Return to Guide Focus In any industry, sales is the life-blood of the business. In this episode, we're discussing orthodontic sales strategies that work with a true sales expert. You will learn why value is more important than price, how the inclusion of emotional narrative can ..read more

Play Video E3.02 | The Future of Clear Aligner Treatment Nick Greenfield, founder and CEO of Candid, joins us to discuss their recent pivot away from a direct-to-consumer model to focus solely on professional support services and to share his views on the future of clear aligner treatment. Featured Guest Nick Greenfield | Founder & CEO, Candid Website Candidco.com << Return to Guide Focus The global clear aligners market is projected to surpass $10 billion by 2028. But with so many horses entering the aligner race, orthodontists are finding it difficult t ..read more

Play Video Tweet Share Share Pin E3.01 | Best Email Practices for 2022 Jay Schwedelson, President and CEO of Worldata and the founder of SubjectLine.com, breaks down the rules of effective subject lines and discusses send frequency, use of emojis, words that can give your opens a boost, and much more. Featured Guest Jay Schwedelson | President and CEO of Worldata Website Worldata.com << Return to Guide Focus Email isn’t going anywhere any time soon—probably never—because we rely on it in so many ways. If your practice isn’t using email ..read more

Play Video Tweet Share Share Pin E2.21 | The Changing Face of Orthodontic Practice Transitions Dr. Mike Karol, Dental Practice Broker and Consultant at US Dental Practices, talks about the factors to take into consideration when valuing a dental or orthodontic practice. Featured Guest Dr. Mike Karol | Dental Practice Broker and Consultant, US Dental Practices Website USDentalPractices.com << Return to Guide Focus Today we revisit practice valuation. Is your worth determined simply by adding up physical assets and existing patients or are other less tradit ..read more

E2.20 | Defining Your Dream Patients Richie Guerzon, co-founder of Ortho Sales Engine, explains the need to clearly define the types of patients you want to attract and walks you through the creation of a well-crafted buyer persona. Featured Guest Richie Guerzon | Co-Founder, Ortho Sales Engine Website OrthoSalesEngine.com << Return to Guide Focus When marketing your practice, it’s important to have a "dream patient" in mind. But how do you figure out just who that is alienating potential patients that might fall outside your defined target audience? We'll sho ..read more

Play Video Tweet Share Share Pin E2.19 | Determining the Value of Your Practice Chris Bentson, Partner of Bentson Copple & Associates, talks how to properly asses the value of your practice as well as how to transition an orthodontic practice. Featured Guest Chris Bentson | Partner, Bentson Copple & Associates Website BentsonCopple.com << Return to Guide Focus If you are considering retiring and selling your practice or might be looking to bring on a partner, you’ll need to know what your practice is worth. Today we’re speaking with a valuation ex ..read more