0:09:10 - Suez's vision and goals for sustainability leadership 0:11:31 - Evolving business models towards circular economy principles 0:15:51 - Changing approaches to communication and engagement 0:20:05 - Addressing behaviour change in waste management  0:25:59 - The importance of data in decision making 0:32:03 - Examples of successful reuse and repair initiatives 0:34:17 - Impactful Doncaster contamination reduction campaign The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak ..read more

Episode timestamps:  [00:01:30] Introduction to Harry Mayhew and the inspiration behind Ember Snacks [00:04:00] The significance of Ember's roots on the Suffolk family farm and its impact on the business’ mission [00:06:45] How Ember stands out with its no sugar, no sweeteners policy and its support for British agriculture [00:10:15] The challenges and milestones in Ember's journey to market presence and consumer trust [00:13:50] The role of sustainability in building customer loyalty and the importance of B Corp certification [00:17:25] Harry's vision for Ember's future in challenging t ..read more

You might know our podcast previously as the Agri Food Comms-Cast but under our new look, we’ll be talking to inspirational guests behind brands and organisations that have a sustainability story to tell. Our common thread has evolved and this time around, it’s authentic sustainability storytelling and where organisations are making a difference, with their purpose being their north star!  Get in touch to let us know what you think, get involved or suggest a speaker for future episodes.  The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing ..read more

The Agri-Food Comms Cast was first broadcast on Earth Day 2022, and delves into the opportunity for businesses to engage more proactively with the environment. In episode three, season four of the podcast, our host, Catherine Linch, is joined by founder of Sustainability Impact Agency, betternotstop, Hannah Cox, who is also a B-Corp Ambassador and B Leader. They are joined in conversation with inspirational business woman Carmen O’Neal, founder of gin producers, 58 and Co, a Certified B Corporation. The B Corporation Movement is a certification open to ‘for profit’ companies to undergo a rigor ..read more

The Agri-Food Comms Cast delves into the value of ‘asking the audience’ and the approach behind the AHDB’s Shape the Future ballot. In episode two of season four of the podcast, our host Catherine Linch is joined by Roseanne Thomas, Director of Communications at AHDB. The Shape the Future ballot provides the opportunity for 100,000 farmers and growers in the UK to have their say and influence where funding is directed. While knowing your audience and using market research is a staple for the comms industry, It’s the first time in its history that the levy board has ever taken this approach. We ..read more

The Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication platforms, from the ultimate ‘long form’ book to the fast-paced world of social media. In particular, we explore how food and farming topics can present a challenging dialogue between town and country. Our first guest, journalist, broadcaster, founder of Just Farmers Media Portal and Nuffield Farming Scholar, Anna Jones, joins Catherine to introduce her brand-new book ‘Divide: The Relationship Between Town and Country’. With the current climate of p ..read more

A returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new beginnings, this special episode of the Agri-Food Comms Cast explores the numerous routes to taking the leap into #AgCareers. A career in agriculture can entail much more than working on a farm, with the #FarmToFork initiative demonstrating just that. There is a vast range of careers throughout the food supply chain with numerous industries supporting the farming sector such as science, finance, policy and, of course, communications! Christine Tacon CBE, ch ..read more

Episode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for the final episode of season two of the Agri-Food Comms Cast to share their insight on this recently launched, comprehensive review. Communicating information that requires extensive cross-sector knowledge and context can prove problematic and often runs the risk of losing your audiences’ interest. So how did Mr Dimbleby ensure his report was a success? John Shropshire, chairman of G’s Marketing, was ..read more

In light of the nation’s growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast, explores the potential influence that the food industry could initiate by actively marketing healthier food choices. This month, Catherine Linchis joined by food campaigner and crossbench member of the House of Lords, Baroness Rosie Boycott, and marketing guru and host of the US-based Gooder podcast, Diana Fryc. Our guests discuss the challenges faced by natural 'straight from the farm' produce when competing against highly processed, cheaply pr ..read more

Episode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating conversations and strengthening the messages about what British farming can, and does, do for the public beyond producing food for the nation is the bold ambition. Farmers Guardian’s marketing manager, Hannah Carrick, and head of news and business, Olivia Midgley, join Catherine Linchto discuss how they are structuring the campaign and leveraging the public’s appetite for farm stories that was demonstrated by ..read more